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Skechers USA, a maker of popular lifestyle footwear, has struck a licensing deal with the Adjmi Apparel Group for a line of children's clothing. It will carry the Skechers brand and be launched this fall. It coincides with the current Skechers Kids footwear.

Through this agreement, Adjmi will design, distribute and market a line of fashionable and comfortable Skechers apparel for boys 12 months through size 7, and girls in 12 months through size 16, according to a company statement.

"Skechers Kids has become the number one children's footwear resource for many key accounts and independents," said Michael Greenberg, president of Skechers. "Our colorful and comfortable range has met the needs of the smaller set for fifteen years, and has continued to grow, thanks in part to the birth of our characters, Elastika, Kewl Breeze, Super Z Strap and HyDee Hi-Top. On most weekends and through many weeknights, we are entertaining children on leading network and cable stations with creative, memorable and appealing spots."

"We hear the positive reaction from accounts, as children and their parents request the latest styles they saw on TV," Greenberg continued. "The demand for Skechers Kids footwear is ever growing, and developing cool apparel will create a head to toe Skechers experience. We're excited to have Adjmi on board and look forward to the first collection."

"Skechers Kids is considered to be one of America's top children's footwear brands," said Eric Adjmi, founder of the Adjmi Apparel Group. The agreement with Adjmi follows a domestic licensee deal with The Betesh Group to produce Skechers bags.

Article ID: 922