Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for " Advertising" yielded 169 matches

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09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

09/01/2008 - Promiscuous Purchasers
People between the ages of 40 and 59 represent the prime adult demographic that is making the majority of household spending decisions, according to a recent study.

08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of branding materials, which includes the company logo, marketing materials, business cards, packaging, website and any other component that makes for a store's public identity.

08/01/2008 - Martha Stewart Alters Strategy
Martha Stewart Living Omnimedia Inc. has announced plans to get back into online selling.

08/01/2008 - Long Waits Harm Retailers
One in ten shoppers will leave a checkout line if the wait is too long.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an online catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Nostalgia Reigns At Desperate Enterprises
In his book, "Walden," Henry David Thoreau asked, "Why should we be in such a desperate haste to succeed in such desperate enterprises?

07/01/2008 - Meeting Global Challenges
The decline of the U.S. dollar has led many domestic online retailers to consider targeting international markets as a way of expanding their customer base and revenue.

07/01/2008 - FTC Proposals Hit Resistance
The volume of information Internet companies gather about consumers has long raised concerns over privacy.

07/01/2008 - Customer Surveys Reveal Site Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.

07/01/2008 - Amazon Sues New York
Amazon.com has filed a suit in New York State Supreme Court, charging that New York State's recently amended sales tax law is, "invalid, illegal and unconstitutional," and that it unfairly targets Amazon.com.

07/01/2008 - 12 Tips For Savvy Retailers
As gas prices continue to climb and people adjust their spending habits, sales of Spam are up and McDonald's and Dunkin' Donuts are luring Starbucks' latte lovers.

06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"

05/01/2008 - Identity Marketing
Retailers employ different marketing strategies these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - Wegmans Snuffs Tobacco
The Wegmans supermarket chain has stopped selling cigarettes and other tobacco products in all of its stores.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

02/01/2008 - Kapa Boosts Profits
Everyone knows that a great customer experience is critical for business success.

01/01/2008 - US Marketing: Great Deals for Big Profits
"Fast pennies are better than slow dollars" is the clever motto of Alan Altschul, President & Founder of US Marketing in upstate New York.

01/01/2008 - Entrepreneur Earns Success
Scott Lumley is the epitome of an entrepreneurial spirit.

12/01/2007 - The Affluent Shop the Web
The affluent are popular online shoppers.

12/01/2007 - Amazon.com Ranked #1
Though customers have infinite options for shopping online, a few companies stand out as favorites, according to an inaugural Favorite 50 survey, conducted by BIGresearch.

11/01/2007 - Why Pros Need Vertical Search
"Vertical search." You have probably heard the term thrown around, and you might have even used it.

11/01/2007 - Pewter Dezigns
Pewter Dezigns was born from co-owner Ann McNally's fascination with symbology.

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

10/01/2007 - Twirling Machine
Dakota Steel Art has developed a new concept in interior decorating and retail ADVERTISING.

10/01/2007 - Gift Giant Joins Santa's Pen
Although kiosks and carts are increasingly present all year long, they swell by double digit proportions during the fourth quarter holiday season, propelled by none other than Santa.

10/01/2007 - Fun Friends
In 1998, Julian Parry, CEO and co-founder of Fun Friends, a company that manufactures novelty cell phone covers, was a man with a vision, but he did not know it.

10/01/2007 - Crystal Fresh Tailors Programs
The familiar adage, "location, location, location," so often applied to real estate, applies in equal importance to the location of kiosks and carts.

09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

09/01/2007 - Benefits of Vertical Search Engines
The Internet is a vast repository of information which can seduce busy wholesale buyers to spend hours searching for products and services for their businesses.

08/01/2007 - Web Wholesaler Completes BPA Audit
Web Wholesaler has completed its first BPA Worldwide business publication audit.

08/01/2007 - Video Spurs Action
Online video ADVERTISING is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the Online Publishers Association.

07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.

07/01/2007 - Merchants Set Up Shop at Facebook
Facebook Inc., the online social network with 24 million active users, now allows merchandisers to develop applications that its users can add to their personal pages. Various name brands have already jumped into the fray.

07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.

05/01/2007 - Quality & Service In the Bag At Handbag Express
Barry Herrington retired back in 1999 after three decades in the manufacturing and wholesaling industry, where he was a highly successful designer of underwater spa lighting systems and open heart surgical equipment.

05/01/2007 - Phishers Try New Tactics
Phishers and spammers are finding new ways to con visitors to retail sites.

05/01/2007 - Kohl's New Strategy
In an attempt to get more customers to shop more departments, Kohl's Department Stores has embarked on a new marketing effort titled, "Explore the Store."