Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for " Conversion" yielded 105 matches

02/01/2007 - Icing on Your Email Cake
Prettying up an email marketing campaign can boost CONVERSION rates, according to a study of best practices by Silverpop Systems Inc.

02/01/2007 - Google & Marketworks Offer Web Solutions
Google and Marketworks have teamed up to create a variety of new eCommerce storefront templates that will make it easier for small businesses to have professional looking websites with built-in Google Checkout.

01/01/2007 - Positive Marketing From Your Limited Database
Discouraged by your limited ability to target past customers? Whether you are in wholesale or retail, you are not alone. Even some of today's fastest growing companies do not have their web divisions set up the way they want or need them to be. So how can you compensate if you do not have precious data on visitors because you do not have a proper analytics program?

01/01/2007 - Know Your ROI?
If you do not know how much return on investment you are obtaining from your website, you are not alone. Even some retailers bringing in millions of dollars online cannot quantify the ROI from their website, according to a study by interactive agency Brulant.

01/01/2007 - Converting Shoppers Into Buyers
Dollars spent on improving the shopping experience can significantly increase a retailer's sales and earnings. Specifically, building a multi channel capability can pay big dividends, according to a new study from Deloitte & Touche USA.