Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for " Conversion" yielded 105 matches

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03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

01/01/2010 - Higher Ranking For Fast Sites?
Businesses seeking that all important high Google ranking may soon find themselves having to streamline their websites in a big way, if they want to keep up with the changes Google may soon be putting in place.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing CONVERSION on an ecommerce site involves building trust and credibility with your customers.

11/01/2009 - Effective Email Marketing
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.

11/01/2009 - Optimizing CONVERSION
A majority of Internet retailers and other online businesses are failing to take advantage of analytics technology, in order to optimize website content to better convert online browsers to buyers, according to a recent study by Omniture Inc

10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their marketing tactics, in order to acquire and retain customers.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.

04/01/2009 - Store Pickup Gains
Web shoppers and retailers alike are increasingly favoring in-store pickups, according to a recent study by Forrester Research Inc.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.

02/01/2009 - Words That Make Or Lose Money
During the recent holiday shopping season, I noticed many stores using terms that seemed to contradict their intended purpose (to generate sales).

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Sales Tips for Indy Retailers
The retail environment is now especially challenging for the small, independent retailer who is not only faced with penny pinching consumers, but also with giant retailers slashing prices.

12/01/2008 - Combining Search for Higher CONVERSION
There are many ways to increase CONVERSION of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.

11/01/2008 - Retailers See Strength Online
Online retailers reported profitability last year and believe online shopping will be more resilient than other channels in the months ahead, according to a newly released study by Forrester Research for Shop.org.

11/01/2008 - Holiday Email Tips
Major online retailers began sending holiday emails on October 28th last year, 58 days before Christmas, according to a new report.

11/01/2008 - Challenging Holiday Season
Forecasters see gains in retail sales over the holidays, but the gains are expected to be less than in years past.

10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can help increase sales.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an online catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search marketing and consulting firm.

06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"

05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

02/01/2008 - Bolster Global eCommerce
Global eCommerce has incredible possibilities when it comes to sales. Buyers are able to find the best prices, and sellers can connect with the greatest number of customers.

12/01/2007 - Abandonment Solutions
Working hard attracting visitors, motivating them to add items to their cart, while later having them abandon the ordering process without buying is despairing.

11/01/2007 - Revamped Travel Site Increases CONVERSIONs
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:

10/01/2007 - Strategies to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.

09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Web Info Breeds Sales
Consumers are more likely to return to a website or shop in a retailer's store if they can obtain complete product information online.

09/01/2007 - Buying Made Easy At MegaDropshippers.com
While the Internet has changed the landscape of business dramatically, many times value of a good sales offer still reigns supreme.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - RightNow Delivers CRM Solution
RightNow Technologies debuts RightNow Retail, a new offering that combines next generation customer relationship management (CRM) solution.

05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.

05/01/2007 - BOC vs. POP
Now more than ever, retailers are processing customers' checks electronically. Image exchange, or electronic check CONVERSION via the Automated Clearing House (ACH) network, are valid options.

02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.