Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for " Effectiveness" yielded 22 matches

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04/01/2013 - Keep Bugs at Bay
No one likes to have their personal space invaded by mosquitos, gnats, flies and no-see-ums, and consumers are looking for ways to safely protect themselves and their families from these annoying pests without the use of messy, and often toxic, bug sprays. Retailers who incorporate Bandz and Spotz, DEET-free, citronella-infused insect repellent products from Mosquitno, LLC, into their product offerings, can help consumers keep bugs away as well as enjoy the profits these impulse buys bring to their bottom lines.

02/01/2013 - Pain Relieving Massagers Provide Soothing Profits
Healthmate International recently introduced updated models of its Plus-6IS, Plus-6AB, Pro-8IS and Pro-8AB HealthmateForever portable, hands-free massagers. The HealthmateForever units combine Chinese acupuncture with deep tissue massage sensations to effectively relieve tension and severe discomfort without drugs or side effects.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

06/01/2012 - The Live Chat Choice
The face-to-face service of brick and mortars has been replaced by an overwhelming favoritism towards digital convenience offered by ecommerce sites.

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

06/01/2010 - Tattoo Program Triples Your Profits
TAT International founder and owner, Kirk Knapp, has not had it easy in business. "Nine years ago I was broke," he says.

11/01/2009 - Optimizing Conversion
A majority of Internet retailers and other online businesses are failing to take advantage of analytics technology, in order to optimize website content to better convert online browsers to buyers, according to a recent study by Omniture Inc

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

09/01/2008 - Promiscuous Purchasers
People between the ages of 40 and 59 represent the prime adult demographic that is making the majority of household spending decisions, according to a recent study.

07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search marketing and consulting firm.

05/01/2008 - Vertical Search EFFECTIVENESS
Vertical search engines are continuing to grow in popularity because they only show the results that are relevant to a marketer's product needs.

04/01/2008 - Owners Express Confidence
U.S. small business confidence improved this February for the first time since July, according to Discover's Small Business Watch index.

02/01/2008 - Kapa Boosts Profits
Everyone knows that a great customer experience is critical for business success.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (Return on Investment).

02/01/2007 - Mix Search And Display Ads
When combined, search and display advertising deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.