Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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07/01/2012 - The Green Revolution
Cloud computing, data and applications housed in a centralized data center rather than various offices maintaining their own server farm, offers significant benefits to companies and to employees. Tele-working is on the rise, as it HELPS employees balance work-life demands and it offers true cost savings to both employee and employer.

07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online via cell phones and tablets.

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.

06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great American wholesale success stories of the last 40 years.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels HELP website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Kole's Wholesale Buying Tips
With over 25 years' experience, Kole Imports knows the preferences of today's frugal retailers, and their equally cost-conscious customers.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.

04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.

04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

04/01/2012 - Gas Fuels Ecommerce
AIT, web hosting company to over 210,000 customers predicts that the increase in gas prices in 2012 will have a direct impact on web shopping.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

03/01/2012 - Walmarts Online Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.

12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to HELP businesses increase conversion and website sales.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.

10/01/2011 - International Ecommerce
Beyond America's borders, ecommerce continues to grow in terms of dollar revenue and online shoppers.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.

09/01/2011 - Historical Parchment Replicas
People interested in the culture and events of the past, frequently visit battle sites, interactive exhibits and museum IMAX movies

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will HELP store owners survive.

09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?

08/01/2011 - Sales Tax 101
Sales tax can be the most complicated accounting challenge for ecommerce sellers.

08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.

08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."

08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a platform of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.

07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.

07/01/2011 - Buy4Store Finds New Ways To Serve Retailers
While some wholesalers may do a single thing well, Buy4Store.com is continually refining new and multiple ways to provide profitable opportunities to its retailer buyers.

07/01/2011 - Steal Deal Inc. Fully Optimized For Search Engines
Mix a successful wholesale clothing business with a savvy Internet strategy, and expect explosive growth.

07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.