Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for " Product Listing Ads" yielded 12 matches

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04/01/2013 - Guide to PRODUCT LISTING ADS
Google PRODUCT LISTING ADS are a type of ADvertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only AD, which was long the cornerstone of PPC ADvertising. With PRODUCT LISTING ADS, businesses can include rich PRODUCT details, including merchant name, PRODUCT images, PRODUCT name, price and message

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and PRODUCT exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for PRODUCT awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.

08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free PRODUCT Search platform in a move to a paid format called Google Shopping.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

02/01/2012 - Local Marketing With Google ADWords Express
In 2011, Google launched a new service, ADWords Express, aimed at providing the easiest way to ADvertise on Google.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

05/01/2011 - Google PRODUCT ADS
In November 2007, Google invited users to beta test a new form of ADvertising available to ADwords ADvertisers called the PRODUCT Plusbox.

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.

12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the AD title and copy, and on to the landing page (the page at which your traffic arrives).

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its PRODUCTs or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

11/01/2007 - Why Pros Need Vertical Search
"Vertical search." You have probably heard the term thrown around, and you might have even used it.