Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2010 - Tradition and Innovation at Solid Silver
A family jewelry business, Solid Silver Inc. was established back in 1986 Los Angeles by Voravudh Vorasuvin, then a recent émigré from Thailand.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid SEARCH traffic channels using Google Analytics and Google's URL Builder

03/01/2010 - Ranking for Local SEARCH
Most Internet users use SEARCH functions many times a day, whether they're looking for information on a general topic

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

01/01/2010 - Higher Ranking For Fast Sites?
Businesses seeking that all important high Google ranking may soon find themselves having to streamline their websites in a big way, if they want to keep up with the changes Google may soon be putting in place.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.

10/01/2009 - Turn iPhone into POS Terminal
PHONETRANSACT.COM, an iPhone software developer, offers two retail related software programs that combine to give retailers a handy, portable credit card and point of sale terminal.

10/01/2009 - Paid SEARCH Boosts Sales
Paid SEARCH, often called sponsored SEARCH, in which website owners pay an advertising fee on SEARCH engines, is more likely than organic SEARCH to bring in buyers, according to a recent study.

10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season.

10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, reSEARCH shows they're growing ever stronger.

09/01/2009 - Wholesale Central hits 600,000 items
WholesaleCentral.com, the internet's leading directory of wholesalers and wholesale products, has reached a new milestone of 600,000 items for sale.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - SavesUCash Makes U Money
In the world of ecommerce, it can often seem difficult to connect with a reputable supplier of high quality goods.

09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of reSEARCH and consulting for E-Tailing Group Inc.

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

09/01/2009 - Buyers Seek Bargains
The economic downturn has more consumers turning to the Internet to find lower cost items and services, according to a new report from the Pew Internet & American Life project.

09/01/2009 - 9 Ways to Improve Marketing
Marketing is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether

08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their marketing tactics, in order to acquire and retain customers.

08/01/2009 - Five Paid SEARCH Myths
My previous few articles revealed details on what it takes to run a more profitable paid SEARCH campaign.

08/01/2009 - CheapTweet Stores
The Twitter shopping SEARCH engine, CheapTweet.com, has introduced a program that enables online merchants with Twitter accounts to set up a social presence that focuses on special offers and prices.

07/01/2009 - Footwear Fashion Forecast
Thanks in no small part to Sex and the City, upscale shoe brands like Manolo Blahnik and Jimmy Choo became even more sought after, as a legion of Carrie Bradshaw wannabes set out to shod themselves just like their dashing demigoddess.

07/01/2009 - Cure Breast Cancer
PINK WHOLESALE offers about 50 different products, all carrying a depiction of the pink ribbon that has come to signify the SEARCH for a cure for breast cancer.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - Website Discounts Lux Home Goods
One Kings Lane makes its web debut as an invitation required, membership online shopping destination that offers deep discounts on designer home goods.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook CitySEARCH.com to launch MySpace Local.

06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, SEARCH and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

06/01/2009 - Finding the Wholesale Products You Need
In the early days of WholesaleCentral.com, buyers were constantly asking us where they could find specific products.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid SEARCH campaign as an art.

05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

04/01/2009 - Sites Wield Influence
User reviews and recommendations on online retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.

04/01/2009 - How to be a Wholesale Central Power User
As a retailer, you are always on the lookout for new products and new suppliers.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2009 - U.S. Ecommerce Comeback Seen by 2010
Ecommerce in the United States is expected to climb back to last year's levels by 2010 after experiencing slowing growth in 2009 due to the recession, a reSEARCH group said recently.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.

02/01/2009 - Asias Got the Goods
"Made in China" is a tag that most American consumers are familiar with. Asia has long been a great source of merchandise, ranging from toys to electronics to jewelry, apparel and accessories.

01/01/2009 - WholesaleCentral.com Ranked the No. 1 Wholesale Trade Site on the Internet
WholesaleCentral.com (www.wholesalecentral.com) has been ranked as the most popular web site in the Business-Wholesale Trade category on the Internet.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

01/01/2009 - Sourcing-Closeouts-Made-Easy-at-CloseoutCentral.com
CloseoutCentral.com is the web's premier location for buyers looking for the latest closeout offerings from America's leading closeout and liquidation sources.

01/01/2009 - Buyers Love Kelli's Gifts
One of the many reasons Kelli's Gift Shop Suppliers is so successful is because Mike and Lori Cohen spent twenty years buying for their own 100 or so gift shops before they began selling to others.

12/01/2008 - Web Video Marketing Soars
Retailers will increase their spending on online video marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester ReSEARCH study.

12/01/2008 - Swiss Watches for All Buyers
SwissOutpost.com, a carrier of high - end Wenger watches, is one of only two companies in the U.S. privileged to sell products on the Internet that are made by Victorinox Swiss Army.

12/01/2008 - Shoptopia Merges Bricks and Clicks
Malls in Virginia and Nevada have launched a social shopping site to drive online shoppers to their local retailers.