Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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11/01/2007 - Immigration Rule Challenge
The Small Business Administration (SBA) has weighed in on the side of groups that are challenging a regulation regarding what an employer should do when notified that an employee's Social Security number doesn't match government records.

11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.

10/01/2007 - Strategies to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.

10/01/2007 - 10 Tips for Press Releases
Small businesses can now gain widespread dissemination of press releases via companies that distribute them over the internet.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

09/01/2007 - Protecting SS Numbers
Be as careful with employees' confidential information as you are with your own.

09/01/2007 - Harborplace Kiosks
General Growth Properties Inc., the owner of Baltimore's Harborplace, has put a dozen retail kiosks on the Inner Harbor promenade that faces Harborplace, and plans to add more.

09/01/2007 - Email Less Effective
While email marketing remains a valuable tool for informing customers, it is no longer unique. As an accepted marketing medium, it does not automatically delight consumers.

09/01/2007 - Diversify Finances
When a business is in its first years of existence, it's very tempting for an entrepreneur to put every cent toward building the company, often at the expense of a personal financial portfolio.

08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.

08/01/2007 - Create A Dress Code
Is this a familiar scenario or one you fear? A female candidate dresses like a professional for the job interview, but shows up on the first day of work in a tank top and miniskirt.

07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently online in the "Wholesale News and Article Archive," on Wholesalecentral.com.

07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

06/01/2007 - Marketing With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.

06/01/2007 - EZDROPSHIP.COM: American Dream Comes True
Most of us like to see others struggle a little bit before they hit it big. So you will probably like the STORY of Dan Mier, president of the double tiered success STORY that is Premiere Products International and EZDROPSHIP.COM.

06/01/2007 - Discover Your Audience
It is not enough to decide to create a blog: a business must also determine who its audience will be and where to find them

05/01/2007 - Phishers Try New Tactics
Phishers and spammers are finding new ways to con visitors to retail sites.

05/01/2007 - How And When To Add Staff
In the competitive world of web based wholesaling, one thing is a constant: owners and employees are stretched to the limit.

05/01/2007 - Combating ID Theft
The disclosure that TJX Cos.' computer breach leaked information on more than 45 million accounts makes it clear that retailers need to take steps to combat ID theft.

05/01/2007 - BOC vs. POP
Now more than ever, retailers are processing customers' checks electronically. Image exchange, or electronic check conversion via the Automated Clearing House (ACH) network, are valid options.

04/01/2007 - Visa/NFIB Grow Entrepreneurs
Visa USA will distribute a $300,000 grant to the National Federation of Independent Business Young Entrepreneur Foundation, which offers educational programs designed to ignite the entrepreneurial spirit in students.

04/01/2007 - Last Minute Tax Tips
The old adage that just two things are inevitable: death and taxes, fails to show another similarity these two subjects have in common: People like to put off thinking about them.

04/01/2007 - Keeping Shopping Carts Safe
A wholesaler's online shopping cart is the backbone of the business, so taking care of it is essential.

04/01/2007 - Keeping Clear Of Audits
The idea of a tax audit instills fear in even the most scrupulously honest taxpayer.

04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among online retailers and consumers.

04/01/2007 - Avoiding the Discount Trap
Many small retailers view markdowns as an almost inevitable conclusion at the end of a season, particularly if the sales expected in peak weeks don't materialize.

03/01/2007 - Strategic Web Planning
Many online retailers, big and small, operate without a strategic plan. This is a mistake, according to industry experts.

03/01/2007 - Jumping On The Kiosk Boom
Over the past five years, retail revenues and rents from kiosks and carts have doubled to reach $10 billion, according to Specialty Retail Report.

03/01/2007 - Fickle Frequent Buyers
While multichannel shoppers have proven to be big spenders, they're not as loyal as their single channel counterparts.

03/01/2007 - Dell Launches Web Resource
Dell, the computer company based in Round Rock, TX, has launched Small Business 360.

03/01/2007 - Boosting International Web Sales
The Internet has made the world a true global marketplace, but it is still easy for web retailers and wholesalers to forget what lies beyond their domestic borders.

03/01/2007 - Avoiding Global Fraud
When Matt Alper launched Copshoes.com from his living room in San Antonio, Texas, he had no idea that his line of shoes and boots for police, firemen and security personnel would have such a huge market appeal.

02/01/2007 - Winning Marketing Tactics
Although marketing principles have been tested for decades, many small business owners fail to make a commitment to marketing.

02/01/2007 - What's In Your Name?
Naming a business is a little like naming a child: You only get one shot.

02/01/2007 - Trimming Energy Costs
Since July 2006, gas prices have hovered around the $3 per gallon level, and natural gas is up 36 percent.

02/01/2007 - Securing the Right Financing
Plenty of great Internet success STORIES started in a basement office with a few hundred dollars and a dream.

02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.

02/01/2007 - Develop Vendor Partners
While an entrepreneur's own energy and resourcefulness are critical to the success of retail kiosk and cart programs, vendor support is also crucial.

02/01/2007 - Borrowing to Expand Your Business
It takes money to expand a business. Banks exist to lend money, and they offer a wide variety of ways to fund small business growth.

02/01/2007 - Blogosphere Marketing
Blogging is one of several trends that experts predict will help retailers reach and communicate with a broader customer base.

01/01/2007 - Positive Marketing From Your Limited Database
Discouraged by your limited ability to target past customers? Whether you are in wholesale or retail, you are not alone. Even some of today's fastest growing companies do not have their web divisions set up the way they want or need them to be. So how can you compensate if you do not have precious data on visitors because you do not have a proper analytics program?

01/01/2007 - Know Your ROI?
If you do not know how much return on investment you are obtaining from your website, you are not alone. Even some retailers bringing in millions of dollars online cannot quantify the ROI from their website, according to a study by interactive agency Brulant.