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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for " Strategy" yielded 181 matches
04/01/2009 - How to be a Wholesale Central Power User
As a retailer, you are always on the lookout for new products and new suppliers.
04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.
03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.
02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.
02/01/2009 - Due for a Makeover?
Makeovers have taken to television with great success. But the makeover business is not only booming on TV, it's permeating our image conscious society.
02/01/2009 - Cash Flow: Key to Survival
Insufficient cash flow jeopardizes any business any time.
01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.
12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).
11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.
11/01/2008 - Consumers Consolidate Trips
In order to save gasoline, more consumers are combining shopping trips with the daily commute, according to a study by BIGresearch.
10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat STRATEGY to a website can help increase sales.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.
09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the social networking site Facebook.com.
09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.
09/01/2008 - Back to School Trends
One fifth of parents nationwide have set aside a portion of their stimulus check for back to school purchases
08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.
08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of branding materials, which includes the company logo, marketing materials, business cards, packaging, website and any other component that makes for a store's public identity.
08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.
08/01/2008 - Online Fraud Rises
More consumers are being victimized by fraudulent use of their credit and debit cards to make online purchases, according to research firm Javelin STRATEGY & Research.
08/01/2008 - Martha Stewart Alters STRATEGY
Martha Stewart Living Omnimedia Inc. has announced plans to get back into online selling.
08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.
08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.
07/01/2008 - Vendors Profit From Quigley MD
In setting up a kiosk or cart program, it pays to get advice from experts.
07/01/2008 - Nordstrom Adds Store Pick-Up
By September, Nordstrom Inc. expects to enable shoppers at its website to pick up product at the nearest store.
07/01/2008 - Customer Surveys Reveal Site Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.
07/01/2008 - 12 Tips For Savvy Retailers
As gas prices continue to climb and people adjust their spending habits, sales of Spam are up and McDonald's and Dunkin' Donuts are luring Starbucks' latte lovers.
06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"
05/01/2008 - SBA Offers Help
The U.S. Small Business Administration has launched Emerging 200 Initiative, a program designed to get entrepreneurs to the next level of success.
05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.
05/01/2008 - Identity Marketing
Retailers employ different marketing STRATEGIES these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.
05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.
05/01/2008 - Cross Channel Retailing
Retailers are beginning to improve how they serve customers across retailing channels, according to Rob Garf, VP and general manager of retail STRATEGIES at AMR Research Inc., a research and advisory firm.
04/01/2008 - Tax Refunds
Millions of Americans are eagerly awaiting a tax refund from Uncle Sam.
04/01/2008 - Specialty Retail Success
Retail success is ultimately based on a foundation of product, place, people and time. Smart entrepreneurs consider all four thoughtfully before launching any new retail venture, or developing a STRATEGY for expansion.
04/01/2008 - Grooming a Successor
There's a fatal flaw in the retirement plans of many small business owners. After pouring a lifetime of sweat, time and capital into building the business.
04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.
03/01/2008 - Letters & Numbers
VILLAGE WROUGHT IRON INC. has expanded its line of wrought iron letters, designed for outdoor use, but can also be used for indoor decoration.
03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question
02/01/2008 - Flipping Over Flipo
Jerry Philippeau accidentally entered into business while he was a singer/songwriter living in Los Angeles, California.
01/01/2008 - Shoppers Need Visuals
"People don't shop by reading text, they shop by visuals, like color and style," said Joe Chung, CEO and co founder of Allurent Inc., a web technology firm.
01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.
12/01/2007 - Abandonment Solutions
Working hard attracting visitors, motivating them to add items to their cart, while later having them abandon the ordering process without buying is despairing.
11/01/2007 - Web Apparel Sales Skyrocket
Apparel has become the largest and fastest growing component of internet product sales. Combined online sales of apparel, footwear and fashion accessories, excluding jewelry, moved ahead of computer hardware and software in 2006.
11/01/2007 - Dollar Store STRATEGIES
Variety is the spice of life. William Cowper first shared this profound thought with the world nearly 250 years ago.
10/01/2007 - STRATEGIES to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.
10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to online merchants that communicate with customers via email; such a challenge, that it topped this year's list of a study by JupiterResearch.
09/01/2007 - Web Profits: Proven How-To STRATEGIES to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.
09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.
09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.
