Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for " Video Advertising" yielded 33 matches

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02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

01/01/2013 - Transform Viewers into Buyers
Shoppable VIDEOs, those enhanced with attached or embedded links for direct-from-VIDEO purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. VIDEO viewers simply point, click and buy, and then return to view their VIDEO.

11/01/2012 - Stunning Low Cost Product Photos
When it comes to selling merchandise online, it's all about high quality images that share product features in a way that replicate their in-store allure. Photo Cubics Inc. specializes in innovative photography solutions that empower online retailers to create such detailed images at a fraction of the cost of professional photography.

08/01/2012 - Broadcast Your Brand with VIDEO Marketing
VIDEO marketing is a way to promote your products and services through the use of VIDEO, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of ADVERTISING on the web.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

04/27/2011 - WholesaleCentral.com Launches Wholesale VIDEO Channel Featuring Wholesale Supplier VIDEOs
Sumner Communications, a leading publisher of magazines, directories, and websites for the general merchandise trade, announces the launch of its wholesale VIDEOs channel.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

06/01/2010 - Home Furnishings & Housewares On Roll
The home furnishings and housewares segment of consumer goods has come through the economic downturn with mostly flying colors, according to both U.S. government statistics and purveyors of goods in the category

03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic

12/01/2009 - The Future of Web VIDEO
VIDEO may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that VIDEO may have static, text-heavy websites in its crosshairs as well.

09/01/2009 - SavesUCash Makes U Money
In the world of ecommerce, it can often seem difficult to connect with a reputable supplier of high quality goods.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

05/01/2009 - Postage From Your PC
Take three mechanical engineers from Stanford providing consulting services to the USPS Facilities department, expand their contributions to other areas, including mail operations...

04/01/2009 - Small Electronics
While the economic slowdown has had obvious, far ranging effects on many wholesale and retail sectors, it's actually been a boon for many wholesalers specializing in small electronics.

12/01/2008 - Web VIDEO Marketing Soars
Retailers will increase their spending on online VIDEO marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester Research study.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

10/01/2007 - Crystal Fresh Tailors Programs
The familiar adage, "location, location, location," so often applied to real estate, applies in equal importance to the location of kiosks and carts.

08/01/2007 - VIDEO Spurs Action
Online VIDEO ADVERTISING is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the Online Publishers Association.

06/01/2007 - New Web Tactics Engage Buyers
VIDEO streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide online ADVERTISING is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

03/01/2007 - Girls Gone Wild
Girls Gone Wild, the well known entertainment empire, takes on a new direction with the launch of a much anticipated contemporary apparel collection for men and women.

02/01/2007 - Solid Year For Online Toy Sales
A survey of online toy wholesalers and retailers reveals a good but not great year in 2006, and promising prospects for '07.

02/01/2007 - Blogosphere Marketing
Blogging is one of several trends that experts predict will help retailers reach and communicate with a broader customer base.