Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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03/01/2013 - Leather Belts Made in the USA
Men have been wearing belts going as far back as 3,000 B.C., and both genders have worn these accessories on and off throughout the years, depending on current fashion trends. Today, belts are a staple for men and popular among women. "I don't know a man who doesn't wear a belt everyday," shares Howard Keller, partner of Detroit Leather Company, which launched in May of 2012.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

02/01/2013 - New and Improved Scribbleband
Dave Bullock, a middle school teacher, noticed that students have a few common characteristics. "They love to wear stuff on their wrists, they love to write on their hands and arms, and they love colorful things," he says. When Bullock pieced this all together, he created the Scribbleband, a soft silicone bracelet that is made to write on. It has become a skin friendly way to take notes, jot down homework assignments and doodle.

02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.

01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.

12/01/2012 - Mungi Bands are Kid Magnets
Children love silicone bracelets, and Chad Anger's three daughters are no exception. The problem with bracelets on the market, however, came into view when Anger found them discarded in a drawer after hardly being worn. When Anger, now Mungi Bands president, developed his bracelets, his children were instantly drawn to the silicone designs with magnetic closures, and were pleading for more.

12/01/2012 - Product Showcase - Hot Shades
Predicting the next hot look in sunglasses sometimes requires paying attention to celebrities, as consumers are influenced by the styles Hollywood starlets and heartthrobs sport in fashion magazines. As online wholesalers seek out the next big trend in eyewear, there are a few key themes that are expected to carry over from 2012 to 2013.

12/01/2012 - DVA Wholesales Diverse Goods
DVA, Inc. formed in 1987 as a seller of store-opening inventories working with Blockbuster franchises. By 1998, the company began moving large quantities of DVDs on eBay, and from that point on the firm was sold on buying and selling inventory online. Four years ago, DVA adapted to the ever-changing media industry by diversifying its inventory to include electronics, housewares and automotive products. The company has made a number of upgrades recently, as it works to maintain a top position in the media industry.

11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

10/01/2012 - The Best Apps for Your Business
The slew of promises that comes with many mobile apps approaches productivity from every angle. As business owners find themselves becoming more and more mobile, the curiosity surrounding these collectible tools makes a visit to an iTunes or Android store feel like the grown up version of a trip to the candy shop. Hundreds of thousands of apps are available for iPhone, iPad and Android, with more being added by the minute.

10/01/2012 - Adams Creates RealComfort Barstool
For more than 30 years, Adams Manufacturing Corp. has dedicated itself to creating safe, easy-to-use, affordable products, from high quality suction cups and holiday accessories to stackable folding resin furniture.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.

09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and CHANGE. "You reap what you sow," "garbage in, garbage out," and the list goes on.

08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free Product Search platform in a move to a paid format called Google Shopping.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - There's an App for That
Mobility CHANGEd communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online via cell phones and tablets.

07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.

07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.

07/01/2012 - Marketers React to Google CHANGES
Google recently upended the ecommerce marketing world with the announcement of upcoming CHANGES to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Google Privacy in Question
Starting March 1, Google began operating under a new, unified privacy policy, and under that policy, Google has begun combining what it knows about users' activities.

04/01/2012 - Ecommerce Customer Satisfaction Flat
The American Customer Satisfaction Index, founded at the University of Michigan, has released its annual ecommerce report after measuring responses from product and service evaluations for 225 U.S. companies in 47 industries.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.

12/01/2011 - Safeguard Against Holiday Outages
eMarketer is predicting a 12 percent increase in holiday shopping over last year, which is great news for retailers.

11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to CHANGE with fashion trends and the market.

11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.

10/01/2011 - International Ecommerce
Beyond America's borders, ecommerce continues to grow in terms of dollar revenue and online shoppers.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.

08/01/2011 - Ruby Imports Costume Jewelry Trends
When no one else was selling jewelry online, Ruby Imports' Sun Jung saw the potential for a growing market.

08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.

08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a platform of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.

07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.

07/01/2011 - SEO Tips for Electronic Retailers
Search engine optimization goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.

06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.

05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.