Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

06/01/2011 - Polling Customers On Facebook Pays Off For Ecommerce Merchants
Although there are a number of ways to make social media work for an ecommerce business, online polling is often overlooked.

06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may HELP you with two scheduled items: social media and search engine optimization (SEO).

05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.

05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.

05/01/2011 - Web Expert Offers Selling Tips
Making ecommerce difficult for customers is a huge blunder for many online merchants.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.

04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be successful online. Having a well-designed and attractive website is important, but it is not enough.

03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.

03/01/2011 - Online Retail Sales Rise 11 Percent
Ecommerce research firm comScore Inc. has released its fourth quarter 2010 U.S. retail ecommerce sales estimates.

02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I HELP you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.

02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.

02/01/2011 - Puttin' on the Blitz at Mr. Checkout
Mr. Checkout Distributors, a large network of independent jobbers and wholesalers that sells products into 25,000 small retail stores.

02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

12/01/2010 - Online Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to online fraud.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

12/01/2010 - Chat Software Offers E-Tailers a Chance to Close The Deal
For retailers the world over, looky-loos are a frustrating problem, but at least brick-and-mortar retailers can chat with browsers who are "just looking," and maybe even convert them into paying customers.

11/18/2010 - DollarDays Introduces SBA Backed Loan Offering to HELP Small Business Owners
Leading online wholesaler DollarDays now offers an SBA loan program through its website to HELP small business owners secure funding.

11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Holiday Web Sales Uptick?
Coming off a summer that saw significant online sales growth, several forecasters are dreaming about the upcoming holiday season.

11/01/2010 - Web Retailers Go Global
A new report from Forrester Research says the frontier of online retailing is going global.

10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Quality Italian Air Fresheners
Car wash magnate Ira Feinberg has been an entrepreneur, inventor, and industry expert for close to 50 years.

10/01/2010 - Pampered Princess Booms Online
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).

10/01/2010 - ASD Brings Buyers and Sellers Together
The leading wholesaler and supplier brands gathered at ASD Las Vegas from August 8-11.

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - Gifts, Candles and Incense Trends
When it comes to the aromatic arts, giftware sellers are generally well stocked, and contrary to national economic news, well satisfied.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

08/01/2010 - Bottle Docker
Bottle Docker is a personal bottle beverage carrier, and although it may not be the first, it is one of the most innovative.

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

07/01/2010 - A Walk Through the Footwear Industry
Some 18 months ago, the footwear industry was very much feeling the effects of the global economic crisis.

07/01/2010 - Track Google Product Search Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.