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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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03/01/2009 - Fashion Accessories Forecast
It's no secret that consumers are scrutinizing their purchases carefully. And while many may deny themselves whole new spring or summer wardrobes, the desire to spiff up for the seasons ahead is alive and well.
03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.
02/01/2009 - Words That Make Or Lose Money
During the recent holiday shopping season, I noticed many stores using terms that seemed to contradict their intended purpose (to generate sales).
02/01/2009 - Payroll Tax Holiday
The National Federation of Independent Business (NFIB) has called on Congress to pass a six month payroll tax holiday as part of any economic stimulus package.
02/01/2009 - NRF Seeks Tax Holidays
The National Retail Federation (NRF) has asked President Obama to incorporate a series of national sales tax holidays into the upcoming economic stimulus legislation.
02/01/2009 - Kiosks Combine Novelty & Utility
When a kiosk or cart vendor can obtain a line of merchandise or configure a mix of products that combine both novelty appeal and usefulness, he enhances the ability to succeed.
02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.
02/01/2009 - Beating the Giant Chains
It is a challenging economic climate for retailers big and small.
02/01/2009 - Asias Got the Goods
"Made in China" is a tag that most American consumers are familiar with. Asia has long been a great source of merchandise, ranging from toys to electronics to jewelry, apparel and accessories.
01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.
01/01/2009 - Tips for Cutting Taxes
As the calendar turns to another year, it's time to get 2008 tax information in order.
01/01/2009 - Retailing to Etailing
Independent retail businesses still without a website are not alone. According to a recent study by research firm, Warrillow & Co., a whopping 59 percent of small businesses do not have a site yet.
01/01/2009 - Profiting from Bamboo Apparel
There is an amazing new fiber that some people are calling Eco Silk, which is actually fabric made from bamboo.
01/01/2009 - New Products or Tried and True?
Successful carts and kiosks stop traffic. That can be accomplished with unique products that passersby haven't seen anywhere else, or with items that add a new twist to enduring best selling concepts.
12/01/2008 - Tattoos HELP Needy
TATTOOS WITH A PURPOSE are offered in seven different kits, each designed to provide HELP to people in need under different circumstances.
12/01/2008 - Retailers Smell Success with Scented Products
Relatively inexpensive and enjoyable gift products sell all year. Birthdays, anniversaries, baptisms, bar mitzvahs and other occasions prompt consumers to constantly be gifting.
12/01/2008 - Partnering With Suppliers
Kiosk and cart vendors always need to carefully evaluate the quality and appeal of products they wish to feature.
12/01/2008 - Easy Shopping At Shoenet.com
New sites emerge daily on the Internet. Conversely, countless sites fail. The result of this continuing shakeout is that one site often comes to dominate its category.
12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.
12/01/2008 - Customizing Wallets
LEATHER INC. offers fashionable flat wallets and cell phone pouches that are decorated with the retailer's choice of more than 100 different designs of silver and gold plated conchos.
12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).
12/01/2008 - Bio Bags Improve Environment and Increase Profits
Over recent years, the subject of, "Going Green," has been popping up everywhere. In the coming issues of Cover, our mission is to ease you into this natural product industry.
11/01/2008 - Taking Kiosks Personally
Yes, personalized products are a hit with consumers, and putting a customer's name and message on an item on the spot HELPs draw crowds to a kiosk or cart and build sales.
11/01/2008 - Sweet Smell of Success
Fragrances and scented products, such as oils and incense, carry some of the highest profit margins of any product categories.
11/01/2008 - Shielding the Face of Technology
The idea for iShieldz was born the day Andrew Mason, CEO and President of eShields, LLC., dropped his cell phone and cracked the screen.
11/01/2008 - Jewelry with Healing Power
TRADE DIRECT IMPORTS is the sole U.S. distributor of the BH.Plus line of Bio-Health Jewelry.
11/01/2008 - How to Build An Email List
Email building for a small business need not be especially time consuming or difficult. Here are some easy ways to build a list to increase traffic to a retail website and increase sales.
11/01/2008 - Holiday Email Tips
Major online retailers began sending holiday emails on October 28th last year, 58 days before Christmas, according to a new report.
11/01/2008 - Global Supply Chain Safety
The Internet's positive impact on global supply chain management is undeniable.
11/01/2008 - 99¢ Only Stores Raise Prices
For the first time since its inception 26 years ago, 99¢ Only Stores is raising its top price to 99.99 cents, an increase of just under a penny. This keeps the chain of 277 stores in four states within the dollar store realm.
10/01/2008 - Walmart Goes Tailgating
Walmart has completely transformed more than 1,700 of its garden centers into, "Game Time Headquarters," areas that have been customized for supporters of local college or professional football teams.
10/01/2008 - Vitamin Shoppe Opens Web Dialog
Vitamin Shoppe jumps on the intent trend of opening up an online community, in which it engages in a dialog and interacts with customers and prospects.
10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can HELP increase sales.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
10/01/2008 - Personalization Moves To Video
Personalization is a hot trend in all of retailing, and particularly successful in cart and kiosk programs. Consumers like to have things that are made just for them.
10/01/2008 - Mediak Lets the Kids Do the Talking
Earlier this year, Mediak vice president, Junnie Sublett, was working her booth at a fundraising show in San Diego. She was looking to pick up sales leads and generally network at the show.
10/01/2008 - Kole Boosts Closeouts
Kole Imports, a large and long time wholesale supplier of a comprehensive array of general merchandise at significantly low prices.
10/01/2008 - Jewelry & Watches Add Holiday Dazzle
Jewelry and watches continue to be among consumers' most wanted and purchased gifts this holiday season. Gift givers stretch their wallets this time of year to wrap up a little bit of luxury.
10/01/2008 - Email Marketing Minefields
There is no marketing medium that has better ROI potential than email. Utilizing email marketing requires diligence, however, because there are a handful of minefields one may encounter.
10/01/2008 - Congress Eyes Hot Web Goods
A bill submitted in Congress would require operators of web auction sites to identify and review the operations of those suspected of selling high volumes of merchandise stolen from retail stores.
10/01/2008 - Baby Inspires New Line
Shopping for her new baby girl, Charisma, has inspired Rosanna Tran of Aliz International Inc. to develop a new line of lightweight waterproof nylon Betty Boop licensed bags.
09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.
09/01/2008 - Snare Holiday Shoppers
Three sure fire tactics for engaging holiday shoppers online are: 1) an ever changing list of top gift items, 2) gift finders and 3) limited time sale offers. So say several online retail experts.
09/01/2008 - Magnetic Healing
Not only has the variety of therapeutic magnetic jewelry available from FDP Magnetics in Ocala, FL expanded dramatically, the company has also added a range of non jewelry therapy products.
09/01/2008 - Liss Eliminates The Middleman
Twenty five years ago, Robert Liss recognized overseas manufacturers' need to obtain distribution in the U.S. and buyers' need to gain their products at affordable prices.
09/01/2008 - Health, Home & Housewares Trends
With the "green" movement leading the way, increasingly conscientious Americans also want to eat better, improve their home environment and escape to the great outdoors.
09/01/2008 - Ebay to Emphasize Fixed-Price Sales Format
Acknowledging that most online shoppers cannot be bothered with auctions, eBay plans Wednesday to announce changes to its fee structure that emphasize fixed prices over bidding.
09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.
09/01/2008 - Back to School Trends
One fifth of parents nationwide have set aside a portion of their stimulus check for back to school purchases
09/01/2008 - 15,000 Choices and Growing
Web Wholesaler is always interested in a true sensation, and SourcingMap.com certainly meets our criteria. The company's roots formed in 2004, with five guys working part-time, buying through public channels and selling on eBay without a website.