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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for " marketing" yielded 477 matches
09/01/2009 - 9 Ways to Improve MARKETING
MARKETING is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether
08/01/2009 - Top Housewares Trends
Respecting Generational Divides, Living Within Our Means, the Live In Kitchen, the Green Kitchen, the Wellness Kitchen and Cooking for Fun are the most important trends at work in the consumer marketplace of the future.
08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their MARKETING tactics, in order to acquire and retain customers.
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email MARKETING service.
08/01/2009 - High Margins For Kiosk Success
Because carts and kiosks necessarily contain a limited variety of product, it is not only important that products sell through at a rapid pace, but also that each sale garners the vendor a healthy profit margin.
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.
08/01/2009 - 7 Ways to Tighten Your Belt
The following practical and timely tips for managing during challenging times can help keep a small business resilient and solvent.
07/01/2009 - Test MARKETING For Success
In his book, "Think And Grow Rich," Napoleon Hill says one major cause of business failure is business owners' propensity to make snap judgments and act on guesswork.
07/01/2009 - Via Trading Live Auction Leader
In a business world full of buyouts, bailouts and bankruptcies, closeout wholesaler, Via Trading Corp., is a notable exception.
07/01/2009 - Using Color to Influence Shoppers
The one major psychological influence that all retailers can make use of is color.
07/01/2009 - Research Prompts Quick Buys
Among shoppers who buy something online or at a store after conducting web research, nearly half make a purchase within three days.
07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.
07/01/2009 - Hand Held Protection
PHAZZER.COM introduces The Phazzer, an electronic control self defense device that immobilizes an attacker.
07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.
06/01/2009 - Wholesalers Expand Online Offerings
Internet wholesale suppliers large and small are enhancing their online MARKETING and sales strategies to help their retailer customers get more bang for the buck.
06/01/2009 - Western Style Expands
As the public's taste for western themed products increases, Western Express, a premier supplier of all things western, has added new designs to its existing inventory and also expanded to additional types of products.
06/01/2009 - Study Confirms Shift to Online
Time and money savings are among the reasons consumers give for shifting more of their spending to the Internet.
06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.
06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector
06/01/2009 - Multichannel MARKETING
What is Multichannel MARKETING? For someone new to ecommerce, and even those that have been around for awhile, it is something that you must understand and use in today's ever-growing, ever-changing online marketplace.
06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...
06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email MARKETING continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.
06/01/2009 - Grab and Go Green
In these uncertain times, when retailers are not always sure what the latest trend or fad is for consumers to get excited about, one thing is certain; people need to eat and they love to snack.
06/01/2009 - Finding the Wholesale Products You Need
In the early days of WholesaleCentral.com, buyers were constantly asking us where they could find specific products.
06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.
05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.
05/01/2009 - Profit From Anchor Closings
Traffic and business in small shops can suffer if they're located near a large retailer that has closed its doors. There are strategies, however, that give smaller retailers opportunities.
05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.
04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.
04/01/2009 - Stimulus Bill Falls Short
The government's economic stimulus plan doesn't include many provisions that directly benefit small businesses, according to economists.
04/01/2009 - Small Electronics
While the economic slowdown has had obvious, far ranging effects on many wholesale and retail sectors, it's actually been a boon for many wholesalers specializing in small electronics.
04/01/2009 - Innovative Products at Silver Streak
Mike Mallon, CEO of Silver Streak Ind., knows how to help his customers move product.
04/01/2009 - Green is Recession Proof
Despite concerns over the economy, 82 percent of consumers indicate they are buying products conceived to be environmentally friendly.
04/01/2009 - Build Loyalty Inside and Out
Building loyalty among customers, prospects and employees doesn't have to cost a dime.
04/01/2009 - Apparel Bargains & Trends
It is no secret that consumers are scrutinizing every expenditure. Price matters when it comes to selling apparel in this market, according to suppliers across a broad spectrum.
04/01/2009 - Anti-Aging Market Booms
Anti-aging products jumped to the forefront of facial skincare sales in 2008, opening retailers' doors to increased sales and profits.
04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.
03/01/2009 - Web Sales Rising
Despite the recession, online retail sales will likely keep climbing in 2009.
03/01/2009 - Value Price Expo Expands
On the heels of its success in Las Vegas in May 2008 and again in New York this January, Value Price Expo has added a fourth show to its annual roster, reports Alan Paggao, MARKETING director.
03/01/2009 - Study Sees Web Gains in Downturn
A significant group of consumers, identified as, "recession shoppers," indicated in a recent study that they will do more shopping online this year if their financial situation worsens.
03/01/2009 - Store Survival Solutions
"This year, more than ever, retailers need to be at the top of their game," noted Pam Danziger, who is president of Unity MARKETING, a retail consulting firm in Stevens, PA.
03/01/2009 - SalesOne: Sharing Success With Retailers
One way to describe Mark Hollis, President of SalesOne International, LLC, is a visionary with an excellent sense of timing, who makes many decisions by instinct.
03/01/2009 - Retail Landlords Make Deals
As the list of store closings grows, so does the pain felt by retail landlords, not only because of the loss of some major tenants, but also because of a common but little known clause in retail leases.
03/01/2009 - Indys Buck Tide
Examples of independent merchants that are weathering choppy economic waters better than their giant retail brethren continue to be reported in many parts of the country.
03/01/2009 - Fashion Accessories Forecast
It's no secret that consumers are scrutinizing their purchases carefully. And while many may deny themselves whole new spring or summer wardrobes, the desire to spiff up for the seasons ahead is alive and well.
03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.
03/01/2009 - Consumers Set Priorities
While the economy is forcing many consumers to make sacrifices in order to save a few bucks, a handful of must-have expenditures remain on the list.
03/01/2009 - Banks Boost Business
Not all banks are tightening credit. As big banks struggle, community banks are stepping in to offer loans and lines of credit to small business owners.
03/01/2009 - Awesome Wholesale Expands
Awesome Wholesale, a company founded eight years ago by Greg Barmes to specialize in scales, is adding significantly to its own U.S. Balance brand of digital pocket scales and balances.
02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.
