Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for " online marketing" yielded 306 matches

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09/01/2008 - Early Holiday Web MARKETING
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, ONLINE retailers should begin MARKETING for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

08/01/2008 - Web Searchers Offer Advice
Consumers who search ONLINE are more likely to offer advice on the products and services they have purchased, according to a survey by market research firm, BigResearch LLC.

08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your ONLINE presence.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' ONLINE reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Long Waits Harm Retailers
One in ten shoppers will leave a checkout line if the wait is too long.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Economy Favors ONLINE Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than ONLINE.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an ONLINE catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Office Depot Teams with Google
Office Depot Inc. has launched an ONLINE business resource center with Google, to give small retailers access to Google's MARKETING and business tools.

07/01/2008 - Meeting Global Challenges
The decline of the U.S. dollar has led many domestic ONLINE retailers to consider targeting international markets as a way of expanding their customer base and revenue.

07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search MARKETING and consulting firm.

05/01/2008 - The Joy of Accessories
In 1973, Debbie Tierney was selling jewelry and accessories to her hairdresser for extra money, while her husband was at work. She envisioned growth, but nothing more than simply selling to a few more hairdressers and some local shops.

05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.

05/01/2008 - Identity MARKETING
Retailers employ different MARKETING strategies these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

05/01/2008 - CheapWholesaleJewelry.com Creating An ONLINE Leader
Sometimes you just know early on in a venture how things will work out. From the start, they go very much for or against you.

04/01/2008 - ONLINE Visibility For Small & Medium Businesses
Small and medium-sized businesses have two pressing needs they would pay to satisfy, according to a new survey: visibility in ONLINE searches; and actionable contact information on consumers who phone them.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

04/01/2008 - Bright Sales Trends For Jewelry & Watches
Jewelry and watch niches have undoubtedly grown in the last decade, as consumers have taken advantage of their dramatically increased ONLINE buying options.

03/01/2008 - Style & Service Drive Sales At Pacific Link
Years ago, Ron Bryan was managing a mall cart kiosk business in the Atlanta, GA area, when Pacific Link Sunglasses General Manager, David Rice, approached him about joining his company.

03/01/2008 - Movies 4 Wholesale
This company routinely stocks more than six million DVDs, along with PC software, console games, video games and more.

02/01/2008 - Sunglass Fashion Forecast
Without losing their utilitarian nature, sunglasses have moved to the forefront of fashion.

02/01/2008 - Retail Tax Debate
The debate on Internet taxation is underway, and not surprisingly, brick and mortar retailers ONLINE, and other direct merchants have opposing views.

02/01/2008 - Mobile MARKETING Rises
Although just five percent of US mobile phone users have participated in mobile MARKETING programs, 25 percent show interest in participation.

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

02/01/2008 - Affluent Love Bargains
It's hardly surprising that consumers would cite price as the most important factor in clinching an ONLINE purchase.

01/01/2008 - Siezing an Opportunity: Kalan Aquires Funworks
There are times in business when you have to pounce on an opportunity. If not, you may never get the same kind of chance again.

01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.

01/01/2008 - Entrepreneur Earns Success
Scott Lumley is the epitome of an entrepreneurial spirit.

12/01/2007 - Vision For Growth
GENCO Marketplace was a burgeoning company for 14 years, offering surplus inventories and liquidating millions of dollars worth of merchandise daily.

12/01/2007 - Sweet Smell Of Scent Success
Fragrances and scented products have a way of selling themselves, and there are scores of merchandise resellers cashing in on that very idea.

12/01/2007 - Abandonment Solutions
Working hard attracting visitors, motivating them to add items to their cart, while later having them abandon the ordering process without buying is despairing.

11/01/2007 - Websites to Get Facelifts
As today's shoppers become more discriminating about their interactions ONLINE, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience.

11/01/2007 - Web Apparel Sales Skyrocket
Apparel has become the largest and fastest growing component of internet product sales. Combined ONLINE sales of apparel, footwear and fashion accessories, excluding jewelry, moved ahead of computer hardware and software in 2006.

11/01/2007 - Tying ONLINE/In-Store Channels Together
In-store tools and activities tying cross channel efforts together more smoothly might seem to be a natural complement to ONLINE MARKETING.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:

11/01/2007 - Novelties & Souvenirs On Hot Streak
Sales for novelties and souvenirs never seem to go out of style, especially as we head down the homestretch to the holiday season.

11/01/2007 - Lighter Leash Catches Fire
When John McCall discovered his wife was expecting their second child, he was a pick and pack fulfillment worker for Barproducts.com.

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

11/01/2007 - Email Results
Engaging ONLINE customers requires more than quick thank you notes for buying or signing up for newsletters.

11/01/2007 - Beaver Gumball Machine
Beaver Gumball Machines, the Cadillac of the industry and previously available only to wholesalers and distributors, now has a consumer version available for resellers.

10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to ONLINE merchants that communicate with customers via email; such a challenge, that it topped this year's list of a study by JupiterResearch.

10/01/2007 - Fun Friends
In 1998, Julian Parry, CEO and co-founder of Fun Friends, a company that manufactures novelty cell phone covers, was a man with a vision, but he did not know it.

10/01/2007 - Fit Consumers Spend Big
Retailers have much to gain from tapping into the market of consumers who participate in sports and fitness activities.

10/01/2007 - Fashion Accessories: Never Out Of Season
The leading sales category for the past two holiday seasons has been Apparel & Clothing, which saw double digit growth, year over year.

09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Web Info Breeds Sales
Consumers are more likely to return to a website or shop in a retailer's store if they can obtain complete product information ONLINE.