Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for " online marketing" yielded 306 matches

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09/01/2007 - Back to School Update
Spending on back to school merchandise this fall is expected to average $563.49, up 6.9 percent from last year's average of $527.08.

09/01/2007 - Email Less Effective
While email MARKETING remains a valuable tool for informing customers, it is no longer unique. As an accepted MARKETING medium, it does not automatically delight consumers.

09/01/2007 - Plus Sizes Growing
Demand for fashion by overweight people is expected to create a $107 billion market by 2012, according to a new report.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

08/01/2007 - Video Spurs Action
ONLINE video advertising is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the ONLINE Publishers Association.

08/01/2007 - Nostalgic signs
Nostalgic signs are among this company's most popular products. They carry approximately 400 different designs of nostalgic signs, all of which are metal and measure 12 inches by 16 inches.

08/01/2007 - SilverSource.com Grows ONLINE
Some companies get things right the first time, whether they are MARKETING ONLINE or offline.

08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.

08/01/2007 - Buyers Pay For Privacy
Consumers will pay more to shop at websites that protect privacy, according to a study by Carnegie Mellon University.

07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.

07/01/2007 - Savvy Retailers Seek Hot Holiday Products
It is coming up fast: that time of year when the jingle of sleigh bells equals the jingle of change in the registers of savvy retailers.

07/01/2007 - RightNow Delivers CRM Solution
RightNow Technologies debuts RightNow Retail, a new offering that combines next generation customer relationship management (CRM) solution.

07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently ONLINE in the "Wholesale News and Article Archive," on Wholesalecentral.com.

06/01/2007 - Social Network MARKETING
While blogs and RSS feeds offer solid MARKETING opportunities, social networks are another way to reach potential customers.

06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.

06/01/2007 - Retailers Gain Edge ONLINE
Wholesale websites have transformed the buying process for many independent retailers.

06/01/2007 - Register Stand Saves Retailers Space
One of the biggest problems for most independent retailers is space, or more accurately, the lack of it.

06/01/2007 - Wholesalecentral.com Launches News & Article Archive
Wholesalecentral.com has launched an extensive wholesale news and article archive serving wholesalers and retailers of consumer general merchandise.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics ONLINE retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

06/01/2007 - MARKETING With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.

06/01/2007 - Discover Your Audience
It is not enough to decide to create a blog: a business must also determine who its audience will be and where to find them

05/01/2007 - Sunglass Fashion Update
Summer fashion trends are often like the season itself. They come, go and come back again. Sometimes they look vastly different from the prior year; other times, the fashion is familiar to a time you almost forgot existed.

05/01/2007 - Quality & Service In the Bag At Handbag Express
Barry Herrington retired back in 1999 after three decades in the manufacturing and wholesaling industry, where he was a highly successful designer of underwater spa lighting systems and open heart surgical equipment.

04/01/2007 - Web Browsing And Store Sales
ONLINE research by consumers is not just a convenience they like: It is a major driver of in store sales, and its influence is growing.

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide ONLINE advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

04/01/2007 - Small Wholesalers' MARKETING Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.

04/01/2007 - Keeping Shopping Carts Safe
A wholesaler's ONLINE shopping cart is the backbone of the business, so taking care of it is essential.

04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among ONLINE retailers and consumers.

03/01/2007 - Time Values
Two ONLINE shoppers seeking to buy the exact same item may have very different ideas about what constitutes a satisfying ONLINE experience. How a shopper values his or her use of personal time is the differentiator, according to a new study.

03/01/2007 - Strategic Web Planning
Many ONLINE retailers, big and small, operate without a strategic plan. This is a mistake, according to industry experts.

03/01/2007 - PayPal Tests Virtual Cards
ONLINE payment service, PayPal, is testing a virtual debit card with a constantly changing identification number. The card number changes every time it is used.

03/01/2007 - Long Tail SEO
Most retailers with an ONLINE presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.

03/01/2007 - Halloween Grows Up ONLINE
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.

03/01/2007 - Email Personalization
Just 10 percent of email marketers individualize all aspects of their email campaigns.

03/01/2007 - CloseoutCentral.Com: Web Buying & Selling Made Easy
Buyers searching for the best deals on the latest closeout merchandise should look no further than Closeoutcentral.com, the nation's leading directory of closeout suppliers and products.

02/01/2007 - Solid Year For ONLINE Toy Sales
A survey of ONLINE toy wholesalers and retailers reveals a good but not great year in 2006, and promising prospects for '07.

02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.

02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an ONLINE retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.

02/01/2007 - Mix Search And Display Ads
When combined, search and display advertising deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.

02/01/2007 - Develop Vendor Partners
While an entrepreneur's own energy and resourcefulness are critical to the success of retail kiosk and cart programs, vendor support is also crucial.

02/01/2007 - Icing on Your Email Cake
Prettying up an email MARKETING campaign can boost conversion rates, according to a study of best practices by Silverpop Systems Inc.

02/01/2007 - Holiday Web Sales Update
ONLINE retail holiday sales hit $15.6 billion, and were up 25 percent over corresponding days in 2005, according to a report by comScore Networks.

02/01/2007 - Google & Marketworks Offer Web Solutions
Google and Marketworks have teamed up to create a variety of new eCommerce storefront templates that will make it easier for small businesses to have professional looking websites with built-in Google Checkout.

02/01/2007 - Gift Cards Keep Giving
Gift cards reached an estimated $24.8 billion, or about four percent of all 2006 holiday spending, according to most estimates.

02/01/2007 - Enlisting Customer Support
Passionate customers are the independent retailer's most valuable weapon in winning competitive battles against big chains and others. Here are some examples of how to enlist customers' support.

02/01/2007 - Dawn of mCommerce
Multi-channel MARKETING adds another channel: mCommerce, which is shopping on mobile phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.

01/01/2007 - Products & Prices Drive Sales At CloseoutCentral
For the last 10 years, the Internet has been building steam towards becoming the dominant medium of the future for business to business trade. And CloseoutCentral.com has been leading the way, step by step, as this revolution has taken place.