Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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12/01/2008 - High-Flying Sales at HobbyTron.com
HobbyTron.com was founded more than eight years ago as a niche retail provider for enthusiasts of electronic kits.

12/01/2008 - Easy Shopping At Shoenet.com
New SITES emerge daily on the Internet. Conversely, countless SITES fail. The result of this continuing shakeout is that one SITE often comes to dominate its category.

12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.

12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Village Wrought Iron: A Touch of Tradition
In a high-tech world where manufacturing mass quantities has become the cost-effective norm, it is refreshing to find a company that retains traditional values of domestic labor and hand-crafting.

11/01/2008 - Top Sellers for Parks, Resorts and Gaming
The Internet has become a terrific resource for retailers who sell memorabilia and novelty PRODUCTs at shops and stands located near tourism attractions across the country.

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.

11/01/2008 - Shielding the Face of Technology
The idea for iShieldz was born the day Andrew Mason, CEO and President of eShields, LLC., dropped his cell phone and cracked the screen.

11/01/2008 - Ranking Buyer Satisfaction
Brick-and-mortar units outranked shopping webSITES when it comes to finding PRODUCT information, according to the E-tailing Group's fourth annual crosschannel shopping study.

11/01/2008 - Purses to the Max
The owner of Max Purse, Avraham Reyhan, has been a successful apparel and handbag designer for 25 years.

11/01/2008 - MBK Guarantees Sales
Money back guarantees are a rarity in the closeout wholesale liquidation business.

11/01/2008 - Global Supply Chain Safety
The Internet's positive impact on global supply chain management is undeniable.

10/01/2008 - Tiffany Fights eBay Verdict
Luxury retailer, Tiffany & Co., is appealing the U.S. court's counterfeiting decision.

10/01/2008 - Prep WebSITES for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail webSITE is ready to maximize the potential.

10/01/2008 - Personalization Moves To Video
Personalization is a hot trend in all of retailing, and particularly successful in cart and kiosk programs. Consumers like to have things that are made just for them.

10/01/2008 - Kole Boosts Closeouts
Kole Imports, a large and long time wholesale supplier of a comprehensive array of general merchandise at significantly low prices.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and PRODUCTs is just one element of running a successful online business.

09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available online marketplaces and search engines to find a wholesale supplier can be extremely time-consuming.

09/01/2008 - Healthy Alternative
With the furor over obesity and 'super sizing' spurring a trend toward healthier food and portion control, Mister Snacks, Inc. is perfectly positioned to illustrate the definition of nutrition and value.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of PRODUCTs is leading to the use of peer reviews in emails, too.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of PRODUCTs. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Martha Stewart Alters Strategy
Martha Stewart Living Omnimedia Inc. has announced plans to get back into online selling.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find PRODUCTs and services via the Internet.

08/01/2008 - Great Selection at Blanket Depot
George Merling, President of Blanket Depot, could be called a "Blanket Barron." Though it is only a five-year-old company, Blanket Depot has close to 2,500 blanket designs on their webSITE.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their PRODUCTs.

08/01/2008 - French Court Finds eBay Guilty
The commercial court in Paris, France has found eBay guilty of misconduct by upholding claims by Louis Vuitton Malletier and Christian Dior Couture about sales of counterfeits.

08/01/2008 - Easy DVD Profits
Those who equate low priced DVDs with poor quality have never purchased from SuperDVDMart.com, a company which manufactures about 100,000 DVDs on-SITE every day using professional, digitized, high-definition printing.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their webSITES as more of an online catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Windfall Of Success For Iron Stop
The process today of manufacturing wind spinners is not much different than it was when Ron Spinks, President of Iron Stop, came up with the idea and began creating them in his garage.

07/01/2008 - Win with Liquidation.com
You might think that a webSITE like Liquidation.com would balk at the suggestion that it is, "the eBay for wholesale liquidations."

07/01/2008 - White-Hot Holiday PRODUCTs
Ecommerce has helped the holiday PRODUCT niche skyrocket over the years, offering more unique, high quality PRODUCTs at increasingly better prices.

07/01/2008 - Nostalgia Reigns At Desperate Enterprises
In his book, "Walden," Henry David Thoreau asked, "Why should we be in such a desperate haste to succeed in such desperate enterprises?

07/01/2008 - JSK Computer Services: Buyers' One-Stop Shop
Jeffrey Kodba was a 24-year-old college graduate making use of his diploma working as an IT technician, sharing an apartment with his brother, Joseph, and enjoying his life in Pittsburgh.

07/01/2008 - Customer Surveys Reveal SITE Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.

07/01/2008 - Coping With SITE Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search marketing and consulting firm.

07/01/2008 - ClassifiedFlyerAds Makes 'Bid' to Help eBay Sellers
eBay store owners can now advertise their items for sale to thousands of users outside of the eBay SITE thanks to ClassifiedFlyerAds.com.

07/01/2008 - Buyers Network Speeds Transactions
In addition to all its free and convenient features, WholesaleCentral.com also allows users to utilize a free Buyers Network.

06/01/2008 - Wholesalers Ease Web Buying
Retailers and other buyers who go online to research and obtain PRODUCTs are finding it easier to navigate wholesalers' webSITES.

06/01/2008 - Tips for Designing WebSITES
Have you ever stepped back, looked at your webSITE, scratched your head and wondered, "I think my SITE looks good, so why is it not generating sales?"

06/01/2008 - Licensed Characters From NJ Croce
In 1983, when Nick Croce, Jr's father, Nicholas, announced that they were switching from brassware to Gumby PRODUCTs, Nick Jr thought he was crazy.

06/01/2008 - Innovative Signs
SignsSeen.com, owned and operated by Andy Greenbaum, is an Internet business that sells signs. It carries close to 3,000 PRODUCTs, and is a comprehensive source of information about the wide variety he carries.

06/01/2008 - India Retailer Targets U.S.
India's largest retailer is targeting Indian consumers in America.

06/01/2008 - Home Furnishing & Housewares Review
The diverse nature of the Home Furnishings & Housewares niche always makes this an exciting time of year, due to the great many PRODUCTs being released on the wholesale market.

05/01/2008 - Vertical Search Effectiveness
Vertical search engines are continuing to grow in popularity because they only show the results that are relevant to a marketer's PRODUCT needs.

05/01/2008 - Shoppers Research Online
Researching online prior to buying continues to gain among today's online shoppers.

05/01/2008 - Service Tracks New Movers
Melissa Data Corp. has implemented a new online database of new movers.

05/01/2008 - Going Organic: Optimizing for Search to Increase WebSITE Sales
Gaining exposure about your web business and its PRODUCTs or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

05/01/2008 - Cool Feet Are Hot Items
The 13th century Persian poet, Rumi, wrote, "Let what you love be what you do," and Cindy Schultz, owner of www.MyCoolFeet.net is a perfect example of that.

05/01/2008 - CheapWholesaleJewelry.com Creating An Online Leader
Sometimes you just know early on in a venture how things will work out. From the start, they go very much for or against you.