Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

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10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - E-Book Marketplace
The news on electronic book wholesaling is a real page turner these days, and like any good mystery, there's no way to know how it's all going to turn out.

08/01/2010 - New Site Sparks Eros Hosiery Success
A family wholesale business with a long tradition of success is embracing new technology with a completely redesigned website and back-end system.

07/01/2010 - Track Google Product SEARCH Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

03/01/2010 - Ranking for Local SEARCH
Most Internet users use SEARCH functions many times a day, whether they're looking for information on a general topic

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

01/01/2010 - Higher Ranking For Fast Sites?
Businesses seeking that all important high Google ranking may soon find themselves having to streamline their websites in a big way, if they want to keep up with the changes Google may soon be putting in place.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

10/01/2009 - Paid SEARCH Boosts Sales
Paid SEARCH, often called sponsored SEARCH, in which website owners pay an advertising fee on SEARCH ENGINES, is more likely than organic SEARCH to bring in buyers, according to a recent study.

10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season.

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price ENGINES) has exploded over the past few years, and even with overall sales down, reSEARCH shows they're growing ever stronger.

08/01/2009 - CheapTweet Stores
The Twitter shopping SEARCH ENGINE, CheapTweet.com, has introduced a program that enables online merchants with Twitter accounts to set up a social presence that focuses on special offers and prices.

07/01/2009 - Footwear Fashion Forecast
Thanks in no small part to Sex and the City, upscale shoe brands like Manolo Blahnik and Jimmy Choo became even more sought after, as a legion of Carrie Bradshaw wannabes set out to shod themselves just like their dashing demigoddess.

06/01/2009 - Website Discounts Lux Home Goods
One Kings Lane makes its web debut as an invitation required, membership online shopping destination that offers deep discounts on designer home goods.

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, SEARCH and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid SEARCH campaign as an art.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

04/01/2009 - Sites Wield Influence
User reviews and recommendations on online retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Web Video Marketing Soars
Retailers will increase their spending on online video marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester ReSEARCH study.

12/01/2008 - Easy Shopping At Shoenet.com
New sites emerge daily on the Internet. Conversely, countless sites fail. The result of this continuing shakeout is that one site often comes to dominate its category.

12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.

12/01/2008 - Combining SEARCH for Higher Conversion
There are many ways to increase conversion of your paid SEARCH campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Internet SEARCHing Soars
A new study highlights the importance of having a visible Internet presence.

10/01/2008 - Offline Advertising Drives Online Traffic
Regardless of the medium, offline advertising is driving consumers online, according to a recent survey by JupiterReSEARCH.

09/01/2008 - RedRoller Perfects Shipping & Savings
Just when you thought there were no more great ideas left to be discovered on the Internet, along comes RedRoller.

09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available online marketplaces and SEARCH ENGINES to find a wholesale supplier can be extremely time-consuming.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

07/01/2008 - Coping With Site Objectives
SEARCH ENGINE optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a SEARCH marketing and consulting firm.

07/01/2008 - ClassifiedFlyerAds Makes 'Bid' to Help eBay Sellers
eBay store owners can now advertise their items for sale to thousands of users outside of the eBay site thanks to ClassifiedFlyerAds.com.

06/01/2008 - Innovative Signs
SignsSeen.com, owned and operated by Andy Greenbaum, is an Internet business that sells signs. It carries close to 3,000 products, and is a comprehensive source of information about the wide variety he carries.

05/01/2008 - Veteran Web Buyers VS. Rookies
Nearly three quarters of U.S. consumers say they have shopped online, according to Forrester ReSEARCH

05/01/2008 - Vertical SEARCH Effectiveness
Vertical SEARCH ENGINES are continuing to grow in popularity because they only show the results that are relevant to a marketer's product needs.

05/01/2008 - Shoppers ReSEARCH Online
ReSEARCHing online prior to buying continues to gain among today's online shoppers.

05/01/2008 - Going Organic: Optimizing for SEARCH to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Shoppers Shift Channels
Televised shopping shows and infomercials remain powerful ways to interest consumers in buying.

04/01/2008 - Online Visibility For Small & Medium Businesses
Small and medium-sized businesses have two pressing needs they would pay to satisfy, according to a new survey: visibility in online SEARCHes; and actionable contact information on consumers who phone them.

04/01/2008 - Google Tops SEARCHes
One quarter of online shoppers open the door via SEARCH ENGINES, according to Hitwise, the Internet reSEARCH firm. This is the same percent that came from SEARCH ENGINES a year ago.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

01/01/2008 - Shoppers Need Visuals
"People don't shop by reading text, they shop by visuals, like color and style," said Joe Chung, CEO and co founder of Allurent Inc., a web technology firm.

12/01/2007 - Vision For Growth
GENCO Marketplace was a burgeoning company for 14 years, offering surplus inventories and liquidating millions of dollars worth of merchandise daily.

12/01/2007 - Amazon.com Ranked #1
Though customers have infinite options for shopping online, a few companies stand out as favorites, according to an inaugural Favorite 50 survey, conducted by BIGreSEARCH.

11/01/2007 - Why Pros Need Vertical SEARCH
"Vertical SEARCH." You have probably heard the term thrown around, and you might have even used it.