Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a SUCCESSFUL ecommerce site.

08/01/2010 - IGES/SSS November Shows
The International Gift Exposition in the Smokies(r) (IGES) hosts its eleventh annual Gift Expo, November 3 - 7.

07/01/2010 - No Business Like Snow Business
After one of its products became a breakout best-seller, Gift Bliss had to grapple with the challenges of success. While most wholesalers carry a range of products, none would complain if just one of those items became a hot seller.

06/01/2010 - Tradition and Innovation at Solid Silver
A family jewelry business, Solid Silver Inc. was established back in 1986 Los Angeles by Voravudh Vorasuvin, then a recent émigré from Thailand.

06/01/2010 - Cracking the Code for Profits
The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times

06/01/2010 - Tattoo Program Triples Your Profits
TAT International founder and owner, Kirk Knapp, has not had it easy in business. "Nine years ago I was broke," he says.

05/01/2010 - SUCCESSFUL Email Marketing
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.

05/01/2010 - Sweet Success With Candy Concepts
CandyConceptsInc.com is not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company's sales.

03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic

03/01/2010 - Dealing with eBay Sellers
With many sellers these days doing business via eBay, manufacturers and wholesalers looking to establish business relationships are wary.

03/01/2010 - Geolocation Enhances E-Retail
While the benefits to consumers of shopping online are obvious, there is also a benefit to be gained by linking those customers to the real world.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

12/01/2009 - Fragrances Forecast
Few consumer categories seem to be following the patterns of the national economy quite like that of fragrances.

11/01/2009 - Ahead of the Trend at FashionWholesaler.com
Charleen Hsieh's innate fashion sense is certainly part of the reason why FashionWholesaler.com is such an SUCCESSFUL company.

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - Building Brands At Kiosks
Just like any retailer, a kiosk or cart vendor that turns their business into a brand, increases the odds of succeeding and even expanding.

08/01/2009 - Turning New Profits With New Leaf Trading
New Leaf Trading has turned over a new leaf, restructuring both their market and their products; thus the origin of their new company name.

08/01/2009 - High Margins For Kiosk Success
Because carts and kiosks necessarily contain a limited variety of product, it is not only important that products sell through at a rapid pace, but also that each sale garners the vendor a healthy profit margin.

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

07/01/2009 - Via Trading Live Auction Leader
In a business world full of buyouts, bailouts and bankruptcies, closeout wholesaler, Via Trading Corp., is a notable exception.

07/01/2009 - Using Color to Influence Shoppers
The one major psychological influence that all retailers can make use of is color.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

07/01/2009 - Barber and Company For the Love of T-shirts
In a T-shirt filled America, Barber & Company is not merely just another provider.

06/01/2009 - Winning Sports Souvenirs
Thanks to Prizes!, sports fans throughout the U.S. have a means of showing their undying devotion to their favorite teams.

06/01/2009 - Simple Products: Simply Success
Six years ago, Simple Products exchanged complex product lines for a simpler philosophy.

06/01/2009 - Multichannel Marketing
What is Multichannel Marketing? For someone new to ecommerce, and even those that have been around for awhile, it is something that you must understand and use in today's ever-growing, ever-changing online marketplace.

06/01/2009 - Major Retail Groups Merge
Two will join, seeking to create a single trade association to represent retail interests in Washington.

06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Controlling and Reducing Fulfillment Costs
We all know we're in a tough business climate.

05/01/2009 - CLUE: 24 Edition
USAOPOPY INC. has released CLUE: 24 Edition, a game based on the Fox TV series featuring the Counter Terrorist Unit (CTU) field office in Los Angeles and Jack Bauer, its director of field operations.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

04/01/2009 - Innovative Products at Silver Streak
Mike Mallon, CEO of Silver Streak Ind., knows how to help his customers move product.

04/01/2009 - Future Retail Formats
Not surprisingly, the economic downturn will be a big influence on which retail store formats will prosper and which will fade over the next few years.

04/01/2009 - 3 Most Important Web Pages
To be SUCCESSFUL in ecommerce, you need to be proactive, not passive.

03/01/2009 - Store Survival Solutions
"This year, more than ever, retailers need to be at the top of their game," noted Pam Danziger, who is president of Unity Marketing, a retail consulting firm in Stevens, PA.

03/01/2009 - SalesOne: Sharing Success With Retailers
One way to describe Mark Hollis, President of SalesOne International, LLC, is a visionary with an excellent sense of timing, who makes many decisions by instinct.

02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.

01/01/2009 - WholesaleCentral.com Ranked the No. 1 Wholesale Trade Site on the Internet
WholesaleCentral.com (www.wholesalecentral.com) has been ranked as the most popular web site in the Business-Wholesale Trade category on the Internet.

01/01/2009 - New Products or Tried and True?
SUCCESSFUL carts and kiosks stop traffic. That can be accomplished with unique products that passersby haven't seen anywhere else, or with items that add a new twist to enduring best selling concepts.

01/01/2009 - Hot Liquidation Deals on Electric Scooters
Sasser Distributing, the only U.S. distributor for the electric HCF scooter, has announced a fantastic buying opportunity in these eco-conscious times.

01/01/2009 - Buyers Love Kelli's Gifts
One of the many reasons Kelli's Gift Shop Suppliers is so SUCCESSFUL is because Mike and Lori Cohen spent twenty years buying for their own 100 or so gift shops before they began selling to others.

12/01/2008 - High-Flying Sales at HobbyTron.com
HobbyTron.com was founded more than eight years ago as a niche retail provider for enthusiasts of electronic kits.

12/01/2008 - Flavored Wooden Skewers
CALLISONS BRANDS has introduced Fruit Stickles, wooden skewers infused with flavor, which is transferred to food that is skewered.

12/01/2008 - Easy Shopping At Shoenet.com
New sites emerge daily on the Internet. Conversely, countless sites fail. The result of this continuing shakeout is that one site often comes to dominate its category.

11/01/2008 - Top Sellers for Parks, Resorts and Gaming
The Internet has become a terrific resource for retailers who sell memorabilia and novelty products at shops and stands located near tourism attractions across the country.

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.