Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for "PPC" yielded 17 matches

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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.