Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

08/01/2007 - Apparel Heats Up Fall Sales
Few product categories match apparel when it comes to merchandising revenue from August through the rest of the year.

07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.

06/01/2007 - Social Network Marketing
While BLOGs and RSS feeds offer solid marketing opportunities, social networks are another way to reach potential customers.

06/01/2007 - Register Stand Saves Retailers Space
One of the biggest problems for most independent retailers is space, or more accurately, the lack of it.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

06/01/2007 - Marketing With BLOGs & RSS
One of the most important elements of success in business is interaction between seller and buyer.

06/01/2007 - Discover Your Audience
It is not enough to decide to create a BLOG: a business must also determine who its audience will be and where to find them

04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among online retailers and consumers.

03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.

02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.

02/01/2007 - Enlisting Customer Support
Passionate customers are the independent retailer's most valuable weapon in winning competitive battles against big chains and others. Here are some examples of how to enlist customers' support.

02/01/2007 - BLOGosphere Marketing
BLOGging is one of several trends that experts predict will help retailers reach and communicate with a broader customer base.