Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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10/01/2010 - ASD Brings Buyers and Sellers Together
The leading wholesaler and supplier brands gathered at ASD Las Vegas from August 8-11.

09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and marketing mix.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.

07/01/2010 - The iPad and eComerce
The latest and greatest gadget from Apple has the potential to transform the online shopping experience, ecommerce experts say.

07/01/2010 - Track Google Product Search Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

07/01/2010 - Flame Out Your Candles
Steve Korniak's Crown Enterprises offers a unique new product called Flame Out, a handheld device consisting of a sqeezeable bulb and spout, for use in blowing out candles

07/01/2010 - BLOGging for Business Success
Over the past several years, "BLOG" has become one of those commonplace terms with which everyone is familiar

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder

06/01/2010 - Tradition and Innovation at Solid Silver
A family jewelry business, Solid Silver Inc. was established back in 1986 Los Angeles by Voravudh Vorasuvin, then a recent émigré from Thailand.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

05/01/2010 - Shopforbags.com Empowers Entrepreneurs
Buying from Shopforbags.com is an excellent way for store owners to stay ahead of their competition, because the company carries sought-after, trendy items not found anywhere else.

05/01/2010 - Best Days & Times for Emails
When considering how to get the most out of your email campaigns, do not overlook the timing of a send.

04/01/2010 - Ten Best Shipping Practices
It's no secret: Shipping is one of the most essential factors in closing ecommerce sales.

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

11/01/2009 - Effective Email Marketing
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.

10/01/2009 - Unique Selection at Red Barn Ranch
There really is a red barn at Red Barn Ranch Wholesale. It was built in 1910 on what was then a walnut farm, and it is now the warehouse for their inventory of beautiful and diverse products.

10/01/2009 - Opinions Sway Youth
Younger shoppers are most influenced by online opinions, according to a study by Hill & Knowlton.

10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2009 - Small Sizes Equal Big Profits
The definition of Minimus is: a) a company that has increased in size very quickly and efficiently, b) an item of the smallest size, c) a large selection of individually sized items, d) all of the above.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.

11/01/2008 - Monitor Social Networks
While online merchants' use of social networks can bring benefits, they also can carry harmful consequences.

10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can help increase sales.

10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

06/01/2008 - Licensed Characters From NJ Croce
In 1983, when Nick Croce, Jr's father, Nicholas, announced that they were switching from brassware to Gumby products, Nick Jr thought he was crazy.

06/01/2008 - Innovative Signs
SignsSeen.com, owned and operated by Andy Greenbaum, is an Internet business that sells signs. It carries close to 3,000 products, and is a comprehensive source of information about the wide variety he carries.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.