Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

05/01/2011 - GOOGLE Product Ads
In November 2007, GOOGLE invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.

02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

01/01/2011 - Bad Review? No Boost for You!
Ecommerce retailers will now need to be more careful about managing their online reputations.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

09/01/2010 - E-Book Marketplace
The news on electronic book wholesaling is a real page turner these days, and like any good mystery, there's no way to know how it's all going to turn out.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

07/01/2010 - Track GOOGLE Product Search Traffic in GOOGLE Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using GOOGLE Analytics and GOOGLE's URL Builder

05/01/2010 - Sweet Success With Candy Concepts
CandyConceptsInc.com is not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company's sales.

04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2010 - Women's and Men's Fashion Accessories
Fashion is showing signs of coming into fashion again, with indications in some quarters that the much debated economic recovery is having a positive effect on apparel and accessories.

03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic

03/01/2010 - Tracking MSN and Yahoo! PPC in GOOGLE Analytics
When fed the right data, GOOGLE Analytics can extract query string variables that may offer better reporting capabilities.

02/01/2010 - Tech Feature: GOOGLE Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

01/01/2010 - Higher Ranking For Fast Sites?
Businesses seeking that all important high GOOGLE ranking may soon find themselves having to streamline their websites in a big way, if they want to keep up with the changes GOOGLE may soon be putting in place.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group...

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.

09/01/2009 - SavesUCash Makes U Money
In the world of ecommerce, it can often seem difficult to connect with a reputable supplier of high quality goods.

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

09/01/2009 - 9 Ways to Improve Marketing
Marketing is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether

08/01/2009 - 7 Ways to Tighten Your Belt
The following practical and timely tips for managing during challenging times can help keep a small business resilient and solvent.

06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.