Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for "marketers" yielded 90 matches

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08/01/2008 - Economy Favors Online Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than online.

07/01/2008 - 12 Tips For Savvy Retailers
As gas prices continue to climb and people adjust their spending habits, sales of Spam are up and McDonald's and Dunkin' Donuts are luring Starbucks' latte lovers.

06/01/2008 - Hispanics Respond to Email
Online retail spending by Hispanics is expected to reach $21.6 billion by 2011, according to a study by JupiterResearch, which also indicates this group is the largest U.S. minority population.

06/01/2008 - Education For Sellers At eBay Live 2008
Later this month, more than 10,000 entrepreneurs and other businesspeople will convene at McCormick Place West in Chicago. They will be in attendance for the seventh annual eBay Live Show, which runs June 19-21.

06/01/2008 - Course For Small Business
The Savvy MARKETERS, a training program designed for small businesses, has been launched by Hart Communications, an independent public relations firm based in San Francisco.

05/01/2008 - Vertical Search Effectiveness
Vertical search engines are continuing to grow in popularity because they only show the results that are relevant to a MARKETER's product needs.

05/01/2008 - Service Tracks New Movers
Melissa Data Corp. has implemented a new online database of new movers.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Shoppers Shift Channels
Televised shopping shows and infomercials remain powerful ways to interest consumers in buying.

04/01/2008 - Combating Security Fraud
What can be more frustrating then selling your products to a credit card thief? The lawful owner of the card will likely eventually get reimbursed, but you will be left without your product and with a negative tally on your ledger.

03/01/2008 - Something Exciting At Advanced Creations
There is something exciting going on at the Advanced Creations headquarters in Miami, FL.

02/01/2008 - Retail Tax Debate
The debate on Internet taxation is underway, and not surprisingly, brick and mortar retailers online, and other direct merchants have opposing views.

02/01/2008 - Mobile Marketing Rises
Although just five percent of US mobile phone users have participated in mobile marketing programs, 25 percent show interest in participation.

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

02/01/2008 - Boomers' Web Use Rising
Older Americans, from baby boomers to those over 60, are becoming a more significant Internet target market, according to a new study by eMARKETER.com.

02/01/2008 - Bolster Global eCommerce
Global eCommerce has incredible possibilities when it comes to sales. Buyers are able to find the best prices, and sellers can connect with the greatest number of customers.

12/01/2007 - PCI Compliance Update
There are few things more important for ecommerce sites than being PCI DSS compliant.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.

10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to online merchants that communicate with customers via email; such a challenge, that it topped this year's list of a study by JupiterResearch.

09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.

09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.

09/01/2007 - Email Less Effective
While email marketing remains a valuable tool for informing customers, it is no longer unique. As an accepted marketing medium, it does not automatically delight consumers.

08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.

06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.

06/01/2007 - EZDROPSHIP.COM: American Dream Comes True
Most of us like to see others struggle a little bit before they hit it big. So you will probably like the story of Dan Mier, president of the double tiered success story that is Premiere Products International and EZDROPSHIP.COM.

05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.

05/01/2007 - Shoppers Cotton to Email
Email marketing is a hit with shoppers, according to a new report from Forrester Research.

05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help MARKETERS improve their company's marketing ROI (Return on Investment).

04/01/2007 - Understanding Boomers
Baby Boomers have been hailed as rule breakers, trend setters and big spenders, as well as some other, often unflattering characterizations.

04/01/2007 - Skin Care Market Booms
Promises of diminished lines, a smoother, younger looking healthful glow and a clearer complexion are paying off big for the skin care market.

03/01/2007 - Time Values
Two online shoppers seeking to buy the exact same item may have very different ideas about what constitutes a satisfying online experience. How a shopper values his or her use of personal time is the differentiator, according to a new study.

03/01/2007 - Email Personalization
Just 10 percent of email MARKETERS individualize all aspects of their email campaigns.

03/01/2007 - Avoiding Global Fraud
When Matt Alper launched Copshoes.com from his living room in San Antonio, Texas, he had no idea that his line of shoes and boots for police, firemen and security personnel would have such a huge market appeal.

02/01/2007 - Mix Search And Display Ads
When combined, search and display advertising deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.

02/01/2007 - Galaxy Rock'N Rolls In Profits
"You could say a lot of different experiences helped me get to where I am today," says Lou Monachello, President of Galaxy Distributors.

02/01/2007 - Dawn of mCommerce
Multi-channel marketing adds another channel: mCommerce, which is shopping on mobile phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.