Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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03/01/2013 - A Message from the CEO
This year marks our 25th anniversary serving the wholesale and retail merchandise industry, and I want to thank you for choosing us to help you grow your business. It is an honor to bring you the news, business insights and, most importantly, new product information you need to succeed. Throughout the years, our motto has been to under promise and over deliver, and we are dedicated to connecting reputable wholesalers with the most active buying audience across all venues.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

11/01/2012 - Inside Quick Response - QR Codes
Quick Response (QR) codes originated in Japan under Denso Corporation, a Toyota Motor Corporation subsidiary, and were intended to hasten the code reading process, while at the same time allowing for more data to be captured in a single scan. Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.

11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. MARKETERS tend to agree that the more innovative the product, the greater the sales.

07/01/2012 - Online Sales Continue to Climb
Since 2009 the average amount U.S. Internet users spent annually shopping online increased roughly $100 per year. This year, GroupM projects the average U.S. Internet user will spend $1,042 on ecommerce, with Canada trailing slightly, at $1,009 on average.

07/01/2012 - MARKETERS React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and MARKETERS we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great American wholesale success stories of the last 40 years.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.

05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.

10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

09/01/2010 - Rules of Mobile Marketing
In today's four-screen marketing world, designing an ideal mobile site is becoming more important than ever for the e-retailer.

09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and marketing mix.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder

06/01/2010 - Too Much Messaging
The widespread nature of messaging today is usually seen as a boon for MARKETERS,

06/01/2010 - Facebook's Location Feature
MARKETERS are excited by the recent announcement by social networking giant Facebook of an upcoming location-based feature.

05/01/2010 - Successful Email Marketing
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.

05/01/2010 - Best Days & Times for Emails
When considering how to get the most out of your email campaigns, do not overlook the timing of a send.

03/01/2010 - Gift Dropship.com Offers Preloaded Sites
After a retailer, eBay store, flea MARKETER or anyone else who sells product sets up an account at Gift Dropship.com, they can simply visit that website, order the product and have it shipped in their store's name to their customer

03/01/2010 - J & L Wholesale Tobacco Accessories & More
Stores that serve the smoker will not only find a rich array of tobacco and smoking accessories at Allentown, PA based J & L Wholesale Distributors, but also a potpourri of other products to boost sales and profits.

11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group...

11/01/2009 - Marketing Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."

11/01/2009 - Effective Email Marketing
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.

10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. marketing

09/01/2009 - Flea MARKETERS Spawning
The current economic slowdown and rising unemployment are spawning a new group of entrepreneurs.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

07/01/2009 - Research Prompts Quick Buys
Among shoppers who buy something online or at a store after conducting web research, nearly half make a purchase within three days.

06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

01/01/2009 - Boosting Email Marketing
Email Marketing Director, the flagship consumer email newsletter software from industry veteran Arial Software, touts a roundup of new features in its 5.0 release.

12/01/2008 - Easy Shopping At Shoenet.com
New sites emerge daily on the Internet. Conversely, countless sites fail. The result of this continuing shakeout is that one site often comes to dominate its category.

11/01/2008 - Purses to the Max
The owner of Max Purse, Avraham Reyhan, has been a successful apparel and handbag designer for 25 years.

11/01/2008 - Holiday Email Tips
Major online retailers began sending holiday emails on October 28th last year, 58 days before Christmas, according to a new report.

11/01/2008 - Global Supply Chain Safety
The Internet's positive impact on global supply chain management is undeniable.

11/01/2008 - Early Holiday Shopping
More than one in three holiday shoppers, or 62.3 million adult consumers, report they begin holiday shopping before Thanksgiving.

11/01/2008 - Consumers Love Coupons
As Americans attempt to stretch their disposable dollars, we are becoming a nation of coupon clippers.

10/01/2008 - Vitamin Shoppe Opens Web Dialog
Vitamin Shoppe jumps on the intent trend of opening up an online community, in which it engages in a dialog and interacts with customers and prospects.

10/01/2008 - Email Marketing Minefields
There is no marketing medium that has better ROI potential than email. Utilizing email marketing requires diligence, however, because there are a handful of minefields one may encounter.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of products is leading to the use of peer reviews in emails, too.