Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for "marketing" yielded 477 matches

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04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - ASD Show 2011: Traffic Good, Exhibitors Pleased
The 2011 ASD Show in Las Vegas was thronged, and exhibitor reaction ranged from satisfied to ecstatic, reports from the show floor indicate.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.

03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.

03/01/2011 - New Ecommerce Site Design Links Catalog with Product Prices
Sales One International, the wholesale company that specializes in body jewelry and stainless steel jewelry, has released a new catalog that uses an innovative design to push users right to its website.

02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.

02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

12/01/2010 - Hot Sauce Claws Out Competition
The gourmet hot sauce market is a competitive one, says Robert McDade, president of New Orleans based Natural Selections. Brands compete as much on the basis of how the product looks on the shelf as on the way the sauce tingles the tongue.

11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of MARKETING your products or services to existing and prospective customers.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Alligator Heads For Smiles & Profits
You never know where a hobby like fossil collecting might lead you. Just ask Robert McDade, CEO and founder of Natural Selections Inc., who started collecting fossils and minerals as a hobby.

11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - Gifts, Candles and Incense Trends
When it comes to the aromatic arts, giftware sellers are generally well stocked, and contrary to national economic news, well satisfied.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

09/01/2010 - Rules of Mobile MARKETING
In today's four-screen MARKETING world, designing an ideal mobile site is becoming more important than ever for the e-retailer.

09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and MARKETING mix.

08/01/2010 - Edible Puff Pop Pipe
In the case of the Puff Pop, a new edible candy that's also a functional smoking pipe, Smokeclear Inc. of Newark, New Jersey was able to take an already existing product, make some needed improvements, and turn it into something better.

08/01/2010 - New Site Sparks Eros Hosiery Success
A family wholesale business with a long tradition of success is embracing new technology with a completely redesigned website and back-end system.

08/01/2010 - The Party Animal Inc. Unveils Lil' Teammates
Party Animal Inc. has become the talk of the sports toy industry this year, thanks to a new line called Lil' Teammates.

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

07/01/2010 - Produce Freshies
Studies show that nearly one quarter of all fresh produce purchased in America is thrown away because it goes bad.

07/01/2010 - Boo-Boo Bling
The idea for Boo-Boo-Bling, a unique bandage decoration that turns unsightly scars and blemishes into fashion accessories, came about the old-fashioned way

07/01/2010 - The Party Animal Unveils Lil' Teammates
The Party Animal Inc. is the talk of the sports toy industry this year,

07/01/2010 - Track Google Product Search Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

07/01/2010 - Ecommerce Leads the Pack
Online retail sales jumped 14 percent in the first quarter of 2010, according to an AdWeek report citing U.S. Census Bureau estimates.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2010 - Funnel-It Bottle Drainer
Some people just have to have every last drop out of a bottle, while others simply don't realize how much money they're throwing away.

06/01/2010 - Home Furnishings & Housewares On Roll
The home furnishings and housewares segment of consumer goods has come through the economic downturn with mostly flying colors, according to both U.S. government statistics and purveyors of goods in the category

06/01/2010 - Cracking the Code for Profits
The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times

06/01/2010 - Tattoo Program Triples Your Profits
TAT International founder and owner, Kirk Knapp, has not had it easy in business. "Nine years ago I was broke," he says.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder

06/01/2010 - Social Networking Tips
Business owners have quite a bit to gain from the social media revolution, and quite a bit to learn from those who have managed to use the new technology to great advantage.

06/01/2010 - Too Much Messaging
The widespread nature of messaging today is usually seen as a boon for marketers,

06/01/2010 - Facebook's Location Feature
Marketers are excited by the recent announcement by social networking giant Facebook of an upcoming location-based feature.

05/01/2010 - Successful Email MARKETING
Many people hearing the term, "email MARKETING," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.