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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "marketing" yielded 477 matches
05/01/2010 - Best Days & Times for Emails
When considering how to get the most out of your email campaigns, do not overlook the timing of a send.
05/01/2010 - The Rise of Mobile Apps
To date, the world of mobile retail has been confined largely to promotion and MARKETING. But that looks to be changing greatly in the coming years, with a move into outright sales and revenue production via mobile applications.
04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.
04/01/2010 - Women's and Men's Fashion Accessories
Fashion is showing signs of coming into fashion again, with indications in some quarters that the much debated economic recovery is having a positive effect on apparel and accessories.
04/01/2010 - Ten Best Shipping Practices
It's no secret: Shipping is one of the most essential factors in closing ecommerce sales.
04/01/2010 - Organizing Across Channels
For companies with more than one presence, it can be a challenge to figure out how best to organize for the purposes of serving the customer and doing business, both effectively and profitably.
03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.
03/01/2010 - ShopNBC & Mobile eCommerce
A giant of electronic retailing, ShopNBC has officially launched its new mobile ecommerce capabilities, as well as the second version of its iPhone application.
03/01/2010 - Dealing with eBay Sellers
With many sellers these days doing business via eBay, manufacturers and wholesalers looking to establish business relationships are wary.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online MARKETING efforts.
02/01/2010 - Retail 2010: Strategy for Success
I believe that 2010 will be a landmark year for retail. The first quarter is definitely going to be tough, and I think it is probable that some retailers will run out of gas and close their doors.
02/01/2010 - Online Shopping Boom Expected
The Internet looks to be poised to become an even bigger force than ever in the world of retail in 2010.
02/01/2010 - Bright Forecast for Sunglasses
"The future's so bright, I gotta wear shades," pop group, Timbuk 3, famously declared in 1989.
01/01/2010 - MK Brings Good Life to Water
The Good Life Gear product line from MK Distributors Inc. includes stainless steel water bottles with clever twists that make using them much more fun and functional than similar products.
01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.
12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.
12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.
11/01/2009 - What Makes Web Retail Tick
Calling ecommerce, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right.
11/01/2009 - Valuing Customer Retention
When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey.
11/01/2009 - Spectrum Packaging Has Customer Service in the Bag
In an extremely competitive market determined primarily by price, Spectrum Packaging has carved a niche for themselves with their superior customer service.
11/01/2009 - Souvenirs Update & Forecast
Souvenir companies have understandably been buffeted by the economic downturn in ways that many other businesses have not.
11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group...
11/01/2009 - Optimizing Conversion
A majority of Internet retailers and other online businesses are failing to take advantage of analytics technology, in order to optimize website content to better convert online browsers to buyers, according to a recent study by Omniture Inc
11/01/2009 - MARKETING Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."
11/01/2009 - Lifestage Predicts Web Shoppers
Income and age, often seen as predictors of how people utilize the Internet for shopping, may not be the best indicators of online shopping behavior.
11/01/2009 - Knowing Your Market Share Will Set You Free
Do you know your market share? It isn't hard to figure out.
11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.
11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global.
11/01/2009 - Fragrances and Scents for High Margins
For centuries, fragrances and scents have been used to establish a mood or change one. That is as true today as it ever was. Women and men look to perfume and scents for a crowning touch of luxury.
11/01/2009 - Effective Email MARKETING
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.
10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.
10/01/2009 - Renegotiating Leases
In the face of continuing economic conditions, powerful national retailers and restaurant corporations are actively and aggressively renegotiating their leases with their landlords.
10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.
10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.
10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.
10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season.
10/01/2009 - Green Profits: Take A Deep Breath
As we prepare for winter, consumers in many parts of the country are adjusting to colder weather, closed windows and stagnant indoor air, and they are purchasing air care products in order to cope.
10/01/2009 - Dress for Less - the New Normal
"Clothes make the man," goes the old saying, to which Mark Twain once waggishly added, "Naked people have little or no influence on society."
10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.
10/01/2009 - Abandoned Cart Email
In a study of 500 online retail shopping websites, just 11 percent of Internet merchants sent email responses to shoppers who abandoned carts.
09/01/2009 - Wholesale Central hits 600,000 items
WholesaleCentral.com, the internet's leading directory of wholesalers and wholesale products, has reached a new milestone of 600,000 items for sale.
09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.
09/01/2009 - Social Networks Lack MARKETING
Although social networks such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as MARKETING vehicles.
09/01/2009 - Small Biz Bullish
Significant numbers of U.S. small business owners exude optimism about the American economy, even amid today's many corporate bailouts and industry wide rescue plans, according to a new national study.
09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. MARKETING
09/01/2009 - Green Equals Green Dollars
One would have to be in a coma to miss this decade's retail buzzword: Green.
09/01/2009 - Gift Wholesalers Hopeful for the Holidays
As with every business sector, those working in the gift industry have just one question regarding the recession: Is it over yet?
09/01/2009 - Flea Marketers Spawning
The current economic slowdown and rising unemployment are spawning a new group of entrepreneurs.
09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.
