Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for "marketing strategies" yielded 117 matches

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09/01/2009 - Small Biz Bullish
Significant numbers of U.S. small business owners exude optimism about the American economy, even amid today's many corporate bailouts and industry wide rescue plans, according to a new national study.

08/01/2009 - Top Housewares Trends
Respecting Generational Divides, Living Within Our Means, the Live In Kitchen, the Green Kitchen, the Wellness Kitchen and Cooking for Fun are the most important trends at work in the consumer marketplace of the future.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email MARKETING service.

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

07/01/2009 - Using Color to Influence Shoppers
The one major psychological influence that all retailers can make use of is color.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - Study Confirms Shift to Online
Time and money savings are among the reasons consumers give for shifting more of their spending to the Internet.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector

06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email MARKETING continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

05/01/2009 - Profit From Anchor Closings
Traffic and business in small shops can suffer if they're located near a large retailer that has closed its doors. There are STRATEGIES, however, that give smaller retailers opportunities.

05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.

02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.

02/01/2009 - Due for a Makeover?
Makeovers have taken to television with great success. But the makeover business is not only booming on TV, it's permeating our image conscious society.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

11/01/2008 - Consumers Consolidate Trips
In order to save gasoline, more consumers are combining shopping trips with the daily commute, according to a study by BIGresearch.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

10/01/2008 - MARKETING on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in MARKETING to young adults by not maintaining a fan page on the social networking site Facebook.com.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.

08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of branding materials, which includes the company logo, MARKETING materials, business cards, packaging, website and any other component that makes for a store's public identity.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

07/01/2008 - Vendors Profit From Quigley MD
In setting up a kiosk or cart program, it pays to get advice from experts.

07/01/2008 - 12 Tips For Savvy Retailers
As gas prices continue to climb and people adjust their spending habits, sales of Spam are up and McDonald's and Dunkin' Donuts are luring Starbucks' latte lovers.

05/01/2008 - SBA Offers Help
The U.S. Small Business Administration has launched Emerging 200 Initiative, a program designed to get entrepreneurs to the next level of success.

05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.

05/01/2008 - Identity MARKETING
Retailers employ different MARKETING STRATEGIES these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

02/01/2008 - Flipping Over Flipo
Jerry Philippeau accidentally entered into business while he was a singer/songwriter living in Los Angeles, California.

01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.

12/01/2007 - Abandonment Solutions
Working hard attracting visitors, motivating them to add items to their cart, while later having them abandon the ordering process without buying is despairing.

11/01/2007 - Web Apparel Sales Skyrocket
Apparel has become the largest and fastest growing component of internet product sales. Combined online sales of apparel, footwear and fashion accessories, excluding jewelry, moved ahead of computer hardware and software in 2006.

10/01/2007 - STRATEGIES to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.

10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to online merchants that communicate with customers via email; such a challenge, that it topped this year's list of a study by JupiterResearch.

09/01/2007 - Web Profits: Proven How-To STRATEGIES to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.

09/01/2007 - Back to School Update
Spending on back to school merchandise this fall is expected to average $563.49, up 6.9 percent from last year's average of $527.08.

07/01/2007 - Web Profits: STRATEGIES to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.