Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

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07/01/2010 - Track Google Product SEARCH Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid SEARCH traffic channels using Google Analytics and Google's URL Builder

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

03/01/2010 - Ranking for Local SEARCH
Most Internet users use SEARCH functions many times a day, whether they're looking for information on a general topic

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - Wholesale Central hits 600,000 items
WholesaleCentral.com, the internet's leading directory of wholesalers and wholesale products, has reached a new milestone of 600,000 items for sale.

08/01/2009 - Five Paid SEARCH Myths
My previous few articles revealed details on what it takes to run a more profitable paid SEARCH campaign.

07/01/2009 - Footwear Fashion Forecast
Thanks in no small part to Sex and the City, upscale shoe brands like Manolo Blahnik and Jimmy Choo became even more sought after, as a legion of Carrie Bradshaw wannabes set out to shod themselves just like their dashing demigoddess.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - Finding the Wholesale Products You Need
In the early days of WholesaleCentral.com, buyers were constantly asking us where they could find specific products.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid SEARCH campaign as an art.

04/01/2009 - Sites Wield Influence
User reviews and recommendations on online retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.

04/01/2009 - How to be a Wholesale Central Power User
As a retailer, you are always on the lookout for new products and new suppliers.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

02/01/2009 - Asias Got the Goods
"Made in China" is a tag that most American consumers are familiar with. Asia has long been a great source of merchandise, ranging from toys to electronics to jewelry, apparel and accessories.

12/01/2008 - Swiss Watches for All Buyers
SwissOutpost.com, a carrier of high - end Wenger watches, is one of only two companies in the U.S. privileged to sell products on the Internet that are made by Victorinox Swiss Army.

12/01/2008 - Easy Shopping At Shoenet.com
New sites emerge daily on the Internet. Conversely, countless sites fail. The RESULT of this continuing shakeout is that one site often comes to dominate its category.

12/01/2008 - Combining SEARCH for Higher Conversion
There are many ways to increase conversion of your paid SEARCH campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Top Sellers for Parks, Resorts and Gaming
The Internet has become a terrific resource for retailers who sell memorabilia and novelty products at shops and stands located near tourism attractions across the country.

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.

11/01/2008 - Internet SEARCHing Soars
A new study highlights the importance of having a visible Internet presence.

10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can help increase sales.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

10/01/2008 - Offline Advertising Drives Online Traffic
Regardless of the medium, offline advertising is driving consumers online, according to a recent survey by JupiterReSEARCH.

09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available online marketplaces and SEARCH engines to find a wholesale supplier can be extremely time-consuming.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

07/01/2008 - Office Depot Teams with Google
Office Depot Inc. has launched an online business resource center with Google, to give small retailers access to Google's marketing and business tools.

07/01/2008 - Coping With Site Objectives
SEARCH engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a SEARCH marketing and consulting firm.

06/01/2008 - Innovative Signs
SignsSeen.com, owned and operated by Andy Greenbaum, is an Internet business that sells signs. It carries close to 3,000 products, and is a comprehensive source of information about the wide variety he carries.

05/01/2008 - Vertical SEARCH Effectiveness
Vertical SEARCH engines are continuing to grow in popularity because they only show the RESULTS that are relevant to a marketer's product needs.

05/01/2008 - Going Organic: Optimizing for SEARCH to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Shoppers Shift Channels
Televised shopping shows and infomercials remain powerful ways to interest consumers in buying.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

03/01/2008 - Best Web Sourcing
When sourcing wholesale merchandise, where do emarketers find the best products and prices for items being made in the U.S.A, China and other manufacturing markets?

02/01/2008 - Bolster Global eCommerce
Global eCommerce has incredible possibilities when it comes to sales. Buyers are able to find the best prices, and sellers can connect with the greatest number of customers.

01/01/2008 - Shoppers Need Visuals
"People don't shop by reading text, they shop by visuals, like color and style," said Joe Chung, CEO and co founder of Allurent Inc., a web technology firm.

11/01/2007 - Why Pros Need Vertical SEARCH
"Vertical SEARCH." You have probably heard the term thrown around, and you might have even used it.

11/01/2007 - Websites to Get Facelifts
As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

10/01/2007 - CloseoutCentral.com Adds Google SEARCH
CloseoutCentral.com, the web's leading online b2b closeout merchandise exchange, has added a new SEARCH feature on its website.