Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - ASD Show 2011: TRAFFIC Good, Exhibitors Pleased
The 2011 ASD Show in Las Vegas was thronged, and exhibitor reaction ranged from satisfied to ecstatic, reports from the show floor indicate.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.

02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive TRAFFIC to a website. Typically, a mix of various methods and channels works best to create a steady stream.

11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Web Retailers Go Global
A new report from Forrester Research says the frontier of online retailing is going global.

10/01/2010 - Pampered Princess Booms Online
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.

10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more TRAFFIC and sales rise.

10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

08/01/2010 - The Party Animal Inc. Unveils Lil' Teammates
Party Animal Inc. has become the talk of the sports toy industry this year, thanks to a new line called Lil' Teammates.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

07/01/2010 - The Party Animal Unveils Lil' Teammates
The Party Animal Inc. is the talk of the sports toy industry this year,

07/01/2010 - Track Google Product Search TRAFFIC in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search TRAFFIC channels using Google Analytics and Google's URL Builder

05/01/2010 - Sweet Success With Candy Concepts
CandyConceptsInc.com is not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company's sales.

04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2010 - Women's and Men's Fashion Accessories
Fashion is showing signs of coming into fashion again, with indications in some quarters that the much debated economic recovery is having a positive effect on apparel and accessories.

04/01/2010 - Organizing Across Channels
For companies with more than one presence, it can be a challenge to figure out how best to organize for the purposes of serving the customer and doing business, both effectively and profitably.

03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

02/01/2010 - Bright Forecast for Sunglasses
"The future's so bright, I gotta wear shades," pop group, Timbuk 3, famously declared in 1989.

11/01/2009 - Overstock Avenue: New Name and Website
Madison Avenue Closeouts has announced the launch of their new name and website. The company is now operating under the name, Overstock Avenue.

10/01/2009 - What's Hot for the Holidays?
GottaDeal.com, which has released early predictions of big sellers for Black Friday (the Friday after Thanksgiving) for the past six years, predicts what's hot for Black Friday 2009.

10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.

10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

10/01/2009 - Dress for Less - the New Normal
"Clothes make the man," goes the old saying, to which Mark Twain once waggishly added, "Naked people have little or no influence on society."

09/01/2009 - Dollar Stores Thrive
At a time when many retailers are watching sales drop and closing stores or cutting back on expansion plans, the nation's largest dollar store chains are reporting sales gains.

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

08/01/2009 - Christmas and Holiday Buying Preview
"It's never too early to start thinking about the holidays," goes the old saying, and while the summer months may seem a bit premature to start contemplating the upcoming holiday.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase TRAFFIC to your website, and also expand your knowledge of your market.

06/01/2009 - Grab and Go Green
In these uncertain times, when retailers are not always sure what the latest trend or fad is for consumers to get excited about, one thing is certain; people need to eat and they love to snack.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

05/01/2009 - Profit From Anchor Closings
TRAFFIC and business in small shops can suffer if they're located near a large retailer that has closed its doors. There are strategies, however, that give smaller retailers opportunities.

05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.