Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for " Google Shopping" yielded 69 matches

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04/01/2013 - Guide to Product Listing Ads
GOOGLE Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that GOOGLE and other search engines recommend which should play an integral part in your online strategy.

03/01/2013 - GOOGLE Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of SHOPPING comparison sites, such as GOOGLE SHOPPING, which is fed through the GOOGLE Merchant Center.

02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.

01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday SHOPPING season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your SHOPPING cart platform. Optimizing your ecommerce site will help improve your search rankings on GOOGLE, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success stories that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.

08/01/2012 - Nine Tips for Mastering GOOGLE Remarketing
Nine Tips for Mastering GOOGLE Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - GOOGLE Search Goes SHOPPING
Starting this fall, just when the retail holiday SHOPPING season is in full swing, GOOGLE will do away with its free Product Search platform in a move to a paid format called GOOGLE SHOPPING.

07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.

07/01/2012 - Marketers React to GOOGLE Changes
GOOGLE recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called GOOGLE SHOPPING. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in GOOGLE Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

10/01/2011 - GOOGLE Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is GOOGLE.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

05/01/2011 - GOOGLE Product Ads
In November 2007, GOOGLE invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone SHOPPING is beginning to be seen on the retail front.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

07/01/2010 - Track GOOGLE Product Search Traffic in GOOGLE Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce SHOPPING cart that does not get pushed to checkout is a lost sale.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2010 - Women's and Men's Fashion Accessories
Fashion is showing signs of coming into fashion again, with indications in some quarters that the much debated economic recovery is having a positive effect on apparel and accessories.

02/01/2010 - Tech Feature: GOOGLE Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My SHOPPING Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as SHOPPING comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2009 - Payments From Bank Accounts
A new payment system called Mazooma enables online shoppers to pay directly from their bank accounts.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.