Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.

06/01/2012 - The Live CHAT Choice
The face-to-face service of brick and mortars has been replaced by an overwhelming favoritism towards digital convenience offered by ecommerce sites.

02/01/2011 - Is CHAT Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

12/01/2010 - CHAT Software Offers E-Tailers a Chance to Close The Deal
For retailers the world over, looky-loos are a frustrating problem, but at least brick-and-mortar retailers can CHAT with browsers who are "just looking," and maybe even convert them into paying customers.

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

04/01/2010 - Ten Tips for Improving Your Wholesale Buying
Working with the right web-based general merchandise wholesaler can make or save you money and time.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

06/01/2009 - Is Live CHAT Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

05/01/2009 - Safe Kiosks and Profits From Security
Securing a kiosk or cart against theft, especially during off hours, is an important consideration that can be addressed with an affordable closed circuit television system.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.

10/01/2008 - Using Live CHAT to Boost Sales
It has been reported for some time now that adding an attended Live CHAT strategy to a website can help increase sales.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

09/01/2008 - Product Preview: Small Electronics & E-Games
Welcome to September, the time when the hunt for the hottest holiday electronics gifts starts to rev up.

07/01/2008 - Windfall Of Success For Iron Stop
The process today of manufacturing wind spinners is not much different than it was when Ron Spinks, President of Iron Stop, came up with the idea and began creating them in his garage.

07/01/2008 - JSK Computer Services: Buyers' One-Stop Shop
Jeffrey Kodba was a 24-year-old college graduate making use of his diploma working as an IT technician, sharing an apartment with his brother, Joseph, and enjoying his life in Pittsburgh.

06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"

04/01/2008 - Rhino Mart Charges Ahead
Like the principles in Rhinoceros Success, the book that inspired him, Drawlon Tsang, owner of Rhino Mart, is a focused, take charge person who has always accomplished his goals.

01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.

12/01/2007 - Build-A-Bear Expands
In a continuing effort to reach more boys, Build-A-Bear Workshop is expanding its test of Ridermakerz toy car stores.

11/01/2007 - Websites to Get Facelifts
As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience.

11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:

10/01/2007 - Web Dreams Come True For Blue Bay
Remember those stories in the late 1990s about Internet startups and their employees, working nearly around the clock, catching brief snoozes on the office floor and dreaming of their big IPO on Wall Street?

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.