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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Dec 01, 2012
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
Nov 01, 2012
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
Nov 01, 2012
As online shopping figures continue to swell, entrepreneurial opportunities follow suit, and with the help of reliable drop shippers, running a successful ecommerce or mcommerce business is more obtainable than ever.
Nov 01, 2012
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
Oct 01, 2012
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
Oct 01, 2012
For retailers today, it is an exciting but challenging time. The ecommerce revolution has created a newly empowered consumer, the "always-on" consumer, who has higher expectations for the retail shopping experience than ever before. But how should retailers transform their business and their supply chains to support the omni channel delivery of products to these new consumers?
Sep 01, 2012
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
Sep 01, 2012
A study recently completed by Vendio, a multichannel ecommerce solutions company, found that small and mid-sized online retailers are highly confident in the future of ecommerce.
Sep 01, 2012
UPS recently commissioned a study to pinpoint key details regarding shipping and online purchases useful in preventing online shopping cart abandonment. With cart abandonment rates soaring around 70 percent, businesses with online stores can benefit from the information uncovered by comScore, Inc., the company commissioned to perform the study.
Aug 01, 2012
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
Aug 01, 2012
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
Aug 01, 2012
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
Aug 01, 2012
Retailers tend to lump tablets and smartphones into the same category called "mobile," but that might not be wise, according to the results of a new study by online marketing technology company Monetate.
Jul 01, 2012
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
Jul 01, 2012
Cloud computing, data and applications housed in a centralized data center rather than various offices maintaining their own server farm, offers significant benefits to companies and to employees. Tele-working is on the rise, as it helps employees balance work-life demands and it offers true cost savings to both employee and employer.
Jul 01, 2012
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
Jun 01, 2012
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.
May 01, 2012
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
Apr 01, 2012
The most important thing for any web-based business is to rank on the first page of Google and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.
Feb 01, 2012
Social media is no longer just for college students and other young adults to announce their Friday night plans.
