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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Feb 01, 2012
Social media is no longer just for college students and other young adults to announce their Friday night plans.
Jan 01, 2012
Designing a website to sell your products used to be pretty simple, because you knew your audience.
Dec 01, 2011
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.
Dec 01, 2011
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.
Nov 01, 2011
The old adage, "Think global, act local," is increasingly obsolete.
Nov 01, 2011
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.
Nov 01, 2011
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.
Oct 01, 2011
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
Oct 01, 2011
You can not manage what you do not measure.
Sep 01, 2011
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
Aug 01, 2011
Would you watch a video of two dull people talking in a studio for 30 minutes?
Aug 01, 2011
Sales tax can be the most complicated accounting challenge for ecommerce sellers.
Aug 01, 2011
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
Jul 01, 2011
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.
Jul 01, 2011
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
Jun 01, 2011
It should come as no surprise that in order to grow a business, you need to market that business.
May 01, 2011
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).
May 01, 2011
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.
Apr 01, 2011
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
Feb 01, 2011
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
