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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Sep 01, 2011
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.
Jun 01, 2011
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.
May 01, 2011
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
Apr 01, 2011
There are many features your website must have in order to be successful online. Having a well-designed and attractive website is important, but it is not enough.
Mar 01, 2011
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.
Mar 01, 2011
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
Feb 01, 2011
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.
Jan 01, 2011
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.
Dec 01, 2010
Anyone who buys or sells on the Internet may be vulnerable to online fraud.
Nov 01, 2010
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.
Oct 01, 2010
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
Oct 01, 2010
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.
Jul 01, 2010
The latest and greatest gadget from Apple has the potential to transform the online shopping experience, ecommerce experts say.
Jul 01, 2010
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.
Jun 01, 2010
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder
May 01, 2010
When considering how to get the most out of your email campaigns, do not overlook the timing of a send.
May 01, 2010
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.
Apr 01, 2010
It's no secret: Shipping is one of the most essential factors in closing ecommerce sales.
Apr 01, 2010
Working with the right web-based general merchandise wholesaler can make or save you money and time.
Mar 01, 2010
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.
