Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.

04/01/2013 - Start a Business with Drop Shipping
The idea of selling products without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.

04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

02/01/2013 - Master Cutlery with Top Notch Knives
Master Cutlery was founded 30 years ago when Jackie Lee's parents established one of the first American companies to source knives from their native China. "My father saw a great opportunity, and he forged relationships with manufacturers who were able to get him these products," she explains. "The company has grown every year since its launch." The firm currently operates out of a 100,000 square foot facility in Secaucus, NJ, where Lee is VP of operations.

02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.

01/16/2013 - GoliathFalls.com Launches, Supercharges the Buy Local Movement
New site is dedicated to promoting locally owned independent businesses nationwide.

01/01/2013 - Showers Burst with Aromatherapy
hydra, a company dedicated to creating pampering products that provide an exceptional bathing experience, recently introduced a line of Shea Butter Soaps. At 6.5 ounces, hydra's Shea Butter Soap is triple-milled in the French tradition, creating a long lasting bar. Four aromatherapy blends are available, all made with the company's signature essential oil blends and no fragrance oils.

01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.

01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

12/01/2012 - Product Showcase - Hot Shades
Predicting the next hot look in sunglasses sometimes requires paying attention to celebrities, as consumers are influenced by the styles Hollywood starlets and heartthrobs sport in fashion magazines. As online wholesalers seek out the next big trend in eyewear, there are a few key themes that are expected to carry over from 2012 to 2013.

11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

11/01/2012 - Inside Quick Response - QR Codes
Quick Response (QR) codes originated in Japan under Denso Corporation, a Toyota Motor Corporation subsidiary, and were intended to hasten the code reading process, while at the same time allowing for more data to be captured in a single scan. Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.

11/01/2012 - Conquer eCommerce with Drop Shipping
As online shopping figures continue to swell, entrepreneurial opportunities follow suit, and with the help of reliable drop shippers, running a successful ecommerce or mcommerce business is more obtainable than ever.

11/01/2012 - Stunning Low Cost Product Photos
When it comes to selling merchandise online, it's all about high quality images that share product features in a way that replicate their in-store allure. Photo Cubics Inc. specializes in innovative photography solutions that empower online retailers to CREATE such detailed images at a fraction of the cost of professional photography.

11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.

10/01/2012 - Adams CREATEs RealComfort Barstool
For more than 30 years, Adams Manufacturing Corp. has dedicated itself to creating safe, easy-to-use, affordable products, from high quality suction cups and holiday accessories to stackable folding resin furniture.

10/01/2012 - FLOMO - New Valentines day product line
Seven is a lucky number at FLOMO, a manufacturer and distributor owned by Nygala Corp., with seven of its own factories in operation around the country. Started as a factory-based supplier in 1956, the company won seven national awards for excellence in 2011 and continues to uphold high quality standards.

10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

09/01/2012 - Smack Talking Tees
Wayne Curtis, a Seminoles fan and graduate of Florida State University, dutifully despised the University of Florida Gators coach Steve Spurrier as the leader of FSU's rival school's football team. Curtis decided to make a shirt that poked fun at Spurrier with a quote from Will Rogers. "I never met a man I didn't like," the front read, the back continuing with, "Will Rogers never met Steve Spurrier."

09/01/2012 - Collectibles CREATE a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.

08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stock up on gift and novelty merchandise in preparation for successful holiday sales. This is because online wholesalers not only stay on top of hot trends and have plenty of popular merchandise available, they also continue to invest in website functionality that enables buyers to quickly see what is new, peruse colorful catalogs, avail themselves of web specials, and place and track orders online.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free Product Search platform in a move to a paid format called Google Shopping.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

07/01/2012 - Innovative Toys CREATE Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

03/01/2012 - Walmarts Online Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.

03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.

02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.