Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.

01/01/2013 - Mobile Sales Drive Profits
Mobile payment apps are fast becoming a popular mode for web wholesalers and online retailers to generate more sales at offline venues, such as tradeshows and conventions. Various mobile payment PLATFORMs enable merchants to accept PayPal, cash, credit cards, invoice or checks, wherever they are, on the phone they already carry.

01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce PLATFORM passes the test, ask yourself the following questions:

01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart PLATFORM. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

11/01/2012 - Apple vs Samsung
Escalating the global fight between Samsung and Apple, the former filed a patent lawsuit against the latter over the iPhone 5, requesting that the device be added to an existing lawsuit underway in U.S. Federal Court. The October 1 filing says that as soon as the iPhone 5 was available for purchase, Samsung began its investigation of the product and within a week determined that the iPhone 5 practiced its patented technologies.

10/01/2012 - The Best Apps for Your Business
The slew of promises that comes with many mobile apps approaches productivity from every angle. As business owners find themselves becoming more and more mobile, the curiosity surrounding these collectible tools makes a visit to an iTunes or Android store feel like the grown up version of a trip to the candy shop. Hundreds of thousands of apps are available for iPhone, iPad and Android, with more being added by the minute.

09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce PLATFORMs are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

08/01/2012 - Scents That Sell
Veneto Wholesale Inc. specializes in manufacturing luxury renditions of popular designer fragrances. For those in search of the Chanel impact without the price punch, Veneto Wholesale is a reliable source for discount aromatic products. From its warehouse in downtown Miami, the company keeps a steady finger on the pulse of fragrance trends and constantly seeks out new scents to add to its inventory.

08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free Product Search PLATFORM in a move to a paid format called Google Shopping.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.

07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting PLATFORM, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

04/12/2012 - Wholesale Central and Pinnacle Cart Forge Partnership
Wholesale Central, the Internet's leading directory of wholesale suppliers, has joined forces with leading eCommerce provider Pinnacle Cart in an effort to make selling wholesale merchandise on the internet easier than ever before. The partnership launched with the latest release of Pinnacle Cart, version 3.7.11, which includes an automated data feed to Wholesale Central's proprietary product search feature.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

09/01/2011 - Google + Ecommerce
Google+, the new social media and networking offer from search engine goliath Google, is offering Facebook its first real competition.

09/01/2011 - Online Sales Maintain Double Digits
Three recent reports say that online retail sales are on the rise. According to MasterCard, ecommerce sales rose 15.2 percent annually in June, the eighth straight month of double-digit growth.

08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a PLATFORM of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.

07/01/2011 - Alibaba's Payment Problems
Chinese ecommerce giant, Alibaba, is struggling with two of its biggest online payment systems, eBay subsidiary, PayPal, and Alibaba's own homegrown payment service, Alipay.

07/01/2011 - Etailers And Facebook
Many ecommerce merchants are using Facebook to promote brand awareness, offer deals, and provide customer support.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.

06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.

05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

04/07/2011 - WholesaleCentral.com Introduces First Ever Wholesale Product Directory
Today WholesaleCentral.com launched a first-of-its-kind digital wholesale product directory with the new Wholesale Product Marketplace. This innovative addition to thett Internet's leading wholesale website www.wholesalecentral.com.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

03/01/2011 - More Retailers Move To Ecommerce
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

12/01/2010 - Top Holiday Trends Have eCommerce Implications
The National Retail Federation recently released a list of top holiday trends, based on its holiday retail forecast.

10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping PLATFORM on Facebook, today announced the release of a new application programming interface (API).

09/11/2010 - Building Online Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - E-Book Marketplace
The news on electronic book wholesaling is a real page turner these days, and like any good mystery, there's no way to know how it's all going to turn out.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

07/01/2010 - The iPad and eComerce
The latest and greatest gadget from Apple has the potential to transform the online shopping experience, ecommerce experts say.

06/01/2010 - Facebook's Location Feature
Marketers are excited by the recent announcement by social networking giant Facebook of an upcoming location-based feature.

05/01/2010 - Successful Email Marketing
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.

03/01/2010 - ShopNBC & Mobile eCommerce
A giant of electronic retailing, ShopNBC has officially launched its new mobile ecommerce capabilities, as well as the second version of its iPhone application.