Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season PRODUCTs for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

06/01/2012 - Western Express: USA Made
Western Express, Inc., with roots in Pennsylvania, one of the original New World colonies, celebrates another branch of our American heritage with its USA Made Western-themed PRODUCTs.

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Kole's Wholesale Buying Tips
With over 25 years' experience, Kole Imports knows the preferences of today's frugal retailers, and their equally cost-conscious customers.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/12/2012 - Wholesale Central and Pinnacle Cart Forge Partnership
Wholesale Central, the Internet's leading directory of wholesale suppliers, has joined forces with leading eCommerce provider Pinnacle Cart in an effort to make selling wholesale merchandise on the internet easier than ever before. The partnership launched with the latest release of Pinnacle Cart, version 3.7.11, which includes an automated data feed to Wholesale Central's proprietary PRODUCT search feature.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.

04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.

04/01/2012 - Flipo Group - Twenty Years of Innovation
Many people start a wholesale business for extra cash, or to try something new. For Jerry Phlippeau, it was a means for survival.

04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

04/01/2012 - Ecommerce Customer Satisfaction Flat
The American Customer Satisfaction Index, founded at the University of Michigan, has released its annual ecommerce report after measuring responses from PRODUCT and service evaluations for 225 U.S. companies in 47 industries.

03/01/2012 - Leading Internet Wholesale Source Surpasses 700,000 PRODUCT Milestone
WholesaleCentral.com, the Internet's leading directory of wholesalers and wholesale PRODUCTs, has surpassed the 700,000-item mark in its one-of-a-kind PRODUCT database.

03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.

03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.

03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different PRODUCTs, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

03/01/2012 - Support Local Online
Over the past few years, there have been numerous campaigns, such as Small Business Saturday and Shift Your Shopping, which encourage shoppers to buy PRODUCTs from local brick and mortars.

03/01/2012 - Staples Expands Ecommerce
Staples, the world's second largest ecommerce company, has announced that it will open an eCommerce Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May.

03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.

02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of PRODUCT lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Pride PRODUCTs
Pride PRODUCTs has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.

02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller.

02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your PRODUCTs used to be pretty simple, because you knew your audience.

01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

01/01/2012 - Facebook Shopping
Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.

12/01/2011 - Fragrant Smell of Success
Some PRODUCTs are always in demand, especially items used for setting a mood and holiday gift giving.

12/01/2011 - ThermoServ Beverageware
If you are currently drinking out of an insulated thermos, mug, or tumbler with your college or favorite brand's insignia on it, there is a really good chance ThermoServ made it.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied PRODUCT line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.

12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.