Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help webSITE owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/12/2012 - Wholesale Central and Pinnacle Cart Forge Partnership
Wholesale Central, the Internet's leading directory of wholesale suppliers, has joined forces with leading eCommerce provider Pinnacle Cart in an effort to make selling wholesale merchandise on the internet easier than ever before. The partnership launched with the latest release of Pinnacle Cart, version 3.7.11, which includes an automated data feed to Wholesale Central's proprietary PRODUCT search feature.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.

04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.

04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

04/01/2012 - Ecommerce Customer Satisfaction Flat
The American Customer Satisfaction Index, founded at the University of Michigan, has released its annual ecommerce report after measuring responses from PRODUCT and service evaluations for 225 U.S. companies in 47 industries.

03/01/2012 - Leading Internet Wholesale Source Surpasses 700,000 PRODUCT Milestone
WholesaleCentral.com, the Internet's leading directory of wholesalers and wholesale PRODUCTs, has surpassed the 700,000-item mark in its one-of-a-kind PRODUCT database.

03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.

03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

03/01/2012 - Support Local Online
Over the past few years, there have been numerous campaigns, such as Small Business Saturday and Shift Your Shopping, which encourage shoppers to buy PRODUCTs from local brick and mortars.

03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the SITES have become mainstays of social media marketing for brands looking to connect with their customers online.

02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of PRODUCT lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Pride PRODUCTs
Pride PRODUCTs has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.

02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.

02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.

01/01/2012 - Making Your WebSITE Mobile
Designing a webSITE to sell your PRODUCTs used to be pretty simple, because you knew your audience.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

01/01/2012 - Facebook Shopping
Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.

12/01/2011 - Fragrant Smell of Success
Some PRODUCTs are always in demand, especially items used for setting a mood and holiday gift giving.

12/01/2011 - ThermoServ Beverageware
If you are currently drinking out of an insulated thermos, mug, or tumbler with your college or favorite brand's insignia on it, there is a really good chance ThermoServ made it.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied PRODUCT line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.

12/01/2011 - Safeguard Against Holiday Outages
eMarketer is predicting a 12 percent increase in holiday shopping over last year, which is great news for retailers.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small PRODUCT shots on the SITE?s pages, photography is a crucial element in the online success of a brand.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

11/01/2011 - Bethel International markets college PRODUCTs
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.

11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and webSITE sales.

11/01/2011 - More Buying at Lower Price Points
While more shoppers are buying online and total U.S. sales are up, the average sale per transaction continues to decrease.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.

10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

10/01/2011 - Dollar General Sells Online
In an attempt to be more competitive, discount retailer Dollar General has redesigned its webSITE, www.dollargeneral.com, as a functional online store.

10/01/2011 - Web Tax Issues
Strapped state legislatures, hungry for new revenue, are looking to tax ecommerce SITES such as Amazon.