Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

---

Search Results

Your Search for "email campaigns" yielded 53 matches

---

03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

11/01/2012 - Engage Customers with EMAIL
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

11/01/2012 - Stunning Low Cost Product Photos
When it comes to selling merchandise online, it's all about high quality images that share product features in a way that replicate their in-store allure. Photo Cubics Inc. specializes in innovative photography solutions that empower online retailers to create such detailed images at a fraction of the cost of professional photography.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) CAMPAIGNS, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

06/01/2012 - EMAIL Marketing: 4 Success Factors
EMAIL marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

12/01/2011 - Effective EMAIL Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate EMAIL marketing to a relic of a time gone by.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

02/01/2011 - Puttin' on the Blitz at Mr. Checkout
Mr. Checkout Distributors, a large network of independent jobbers and wholesalers that sells products into 25,000 small retail stores.

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

08/01/2010 - New Site Sparks Eros Hosiery Success
A family wholesale business with a long tradition of success is embracing new technology with a completely redesigned website and back-end system.

06/01/2010 - Home Furnishings & Housewares On Roll
The home furnishings and housewares segment of consumer goods has come through the economic downturn with mostly flying colors, according to both U.S. government statistics and purveyors of goods in the category

06/01/2010 - Tracking EMAIL CAMPAIGNS
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder

05/01/2010 - Successful EMAIL Marketing
Many people hearing the term, "EMAIL marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.

05/01/2010 - Best Days & Times for EMAILs
When considering how to get the most out of your EMAIL CAMPAIGNS, do not overlook the timing of a send.

03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

11/01/2009 - Effective EMAIL Marketing
A staple in any customer retention program is the ability to write EMAILs that strengthen relationships, receive responses and prompt action.

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Abandoned Cart EMAIL
In a study of 500 online retail shopping websites, just 11 percent of Internet merchants sent EMAIL responses to shoppers who abandoned carts.

08/01/2009 - Making EMAILs Personal
If retailers' EMAILs are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an EMAIL marketing service.

01/01/2009 - Boosting EMAIL Marketing
EMAIL Marketing Director, the flagship consumer EMAIL newsletter software from industry veteran Arial Software, touts a roundup of new features in its 5.0 release.

12/01/2008 - Shoptopia Merges Bricks and Clicks
Malls in Virginia and Nevada have launched a social shopping site to drive online shoppers to their local retailers.

11/01/2008 - Holiday EMAIL Tips
Major online retailers began sending holiday EMAILs on October 28th last year, 58 days before Christmas, according to a new report.

10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.

10/01/2008 - EMAIL Marketing Minefields
There is no marketing medium that has better ROI potential than EMAIL. Utilizing EMAIL marketing requires diligence, however, because there are a handful of minefields one may encounter.

10/01/2008 - Custom Marketing From Buy Wise
BUY WISE has introduced a custom, personalized Relationship Marketing software program for everyone, including retailers, that enables them to stay in touch with customers, friends, and prospects frequently, easily, and personally.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to online merchants that communicate with customers via EMAIL; such a challenge, that it topped this year's list of a study by JupiterResearch.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized EMAIL CAMPAIGNS often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.

06/01/2007 - Sending EMAIL Images
More and more web wholesalers and retailers are using photos in their EMAIL CAMPAIGNS to show off their hottest product lines.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

06/01/2007 - Marketing With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.

05/01/2007 - Smart EMAIL Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich EMAIL CAMPAIGNS to drum up sales and maintain relationships at www.ezdropshipper.com.

05/01/2007 - Shoppers Cotton to EMAIL
EMAIL marketing is a hit with shoppers, according to a new report from Forrester Research.