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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.
03/01/2012 - Analyzing Google Analytics
When selling merchandise ONLINE, it is not enough to simply track sales.
03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.
03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.
03/01/2012 - Support Local ONLINE
Over the past few years, there have been numerous campaigns, such as Small Business Saturday and Shift Your Shopping, which encourage shoppers to buy products from local brick and mortars.
03/01/2012 - Staples Expands Ecommerce
Staples, the world's second largest ecommerce company, has announced that it will open an eCommerce Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May.
03/01/2012 - Walmarts ONLINE Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.
03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers ONLINE.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.
02/01/2012 - Pride Products
Pride Products has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.
02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.
02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.
02/01/2012 - Mobile Cyber Monday
ONLINE spending reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore.
02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller.
02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.
02/01/2012 - Big Spending Tablet Users
According to Mashable.com, 20 percent of all mobile ecommerce sales currently come from tablets, nearly two thirds of tablet owners have purchased goods via their device, and more than 56 percent have downloaded shopping related applications.
01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.
01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.
01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
01/01/2012 - China eCommerce Explodes
China's ONLINE sales are projected to surpass those of the United States by 2015.
01/01/2012 - Facebook Shopping
Facebook users have integrated their pages with third-party apps to show what they read and listen to, where they go, and what they are doing.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - ThermoServ Beverageware
If you are currently drinking out of an insulated thermos, mug, or tumbler with your college or favorite brand's insignia on it, there is a really good chance ThermoServ made it.
12/01/2011 - World Trading 23 Expands
ONLINE toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.
12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.
12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent ONLINE is spent on social media and blogs.
12/01/2011 - Safeguard Against Holiday Outages
eMarketer is predicting a 12 percent increase in holiday shopping over last year, which is great news for retailers.
12/01/2011 - Mobile App Sales Rising
According to IT market research group Gartner, companies will generate half of their web sales via social media and mobile applications by 2015.
11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.
11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the ONLINE success of a brand.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.
11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.
11/01/2011 - Best Approach for ONLINE Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.
11/01/2011 - Cart Abandonment?
A study revealed, shoppers frustration with the amount of shipping costs and a desire to comparison shop for a lower price.
11/01/2011 - More Buying at Lower Price Points
While more shoppers are buying ONLINE and total U.S. sales are up, the average sale per transaction continues to decrease.
11/01/2011 - Going Global
Recent news reports indicate that the international ecommerce marketplace is not only growing, but playing a larger role in the U.S. market.
11/01/2011 - Tablet Ecommerce Heats Up With Amazon's Kindle Fire
With the release of Amazon's new color tablet, Kindle Fire, the ecommerce giant is competing with Apple's iPad with a product half the price.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.
10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.
10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
10/01/2011 - Dollar General Sells ONLINE
In an attempt to be more competitive, discount retailer Dollar General has redesigned its website, www.dollargeneral.com, as a functional ONLINE store.
10/01/2011 - Web Tax Issues
Strapped state legislatures, hungry for new revenue, are looking to tax ecommerce sites such as Amazon.