Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

10/01/2012 - New GENCO Website Brings Greater Convenience
GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed website to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced.

08/01/2012 - Scents That Sell
Veneto Wholesale Inc. specializes in manufacturing luxury renditions of popular designer fragrances. For those in search of the Chanel impact without the price punch, Veneto Wholesale is a reliable source for discount aromatic products. From its warehouse in downtown Miami, the company keeps a steady finger on the pulse of fragrance trends and constantly seeks out new scents to add to its inventory.

08/01/2012 - Consumers Demand Simple Site NAVIGATION and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

07/01/2011 - SEO Tips for Electronic Retailers
Search engine optimization goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.

03/01/2011 - Hot-Selling History?
Even 150 years later, the Civil War has the power to move minds and hearts.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

09/01/2010 - Rules of Mobile Marketing
In today's four-screen marketing world, designing an ideal mobile site is becoming more important than ever for the e-retailer.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

05/01/2010 - Shopforbags.com Empowers Entrepreneurs
Buying from Shopforbags.com is an excellent way for store owners to stay ahead of their competition, because the company carries sought-after, trendy items not found anywhere else.

01/01/2010 - Small Electronics Review
Trying to recapture some "Ho-ho-ho," from this past holiday season, as opposed to the "No, no, no," that characterized most of 2009.

12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ecommerce site involves building trust and credibility with your customers.

12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.

11/01/2009 - Spectrum Packaging Has Customer Service in the Bag
In an extremely competitive market determined primarily by price, Spectrum Packaging has carved a niche for themselves with their superior customer service.

10/01/2009 - What's Hot for the Holidays?
GottaDeal.com, which has released early predictions of big sellers for Black Friday (the Friday after Thanksgiving) for the past six years, predicts what's hot for Black Friday 2009.

10/01/2009 - Unique Selection at Red Barn Ranch
There really is a red barn at Red Barn Ranch Wholesale. It was built in 1910 on what was then a walnut farm, and it is now the warehouse for their inventory of beautiful and diverse products.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.

08/01/2009 - Sunglasses From Mass Vision
Mass Vision Inc., a supplier of sunglasses based in Rochester, NY, has made several changes that make selecting and ordering easier and more cost effective for retailer buyers.

07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.

06/01/2009 - Winning Sports Souvenirs
Thanks to Prizes!, sports fans throughout the U.S. have a means of showing their undying devotion to their favorite teams.

06/01/2009 - Wholesalers Expand Online Offerings
Internet wholesale suppliers large and small are enhancing their online marketing and sales strategies to help their retailer customers get more bang for the buck.

03/01/2009 - Small Sizes Equal Big Profits
The definition of Minimus is: a) a company that has increased in size very quickly and efficiently, b) an item of the smallest size, c) a large selection of individually sized items, d) all of the above.

02/01/2009 - Twisteez Crafts Profits
Twisteez is a product that invites creativity.

02/01/2009 - GPS Tracking from Valor System
The Valor System is a complete personal safety system that uses the latest in GPS, wireless communication technology and the Internet.

01/01/2009 - Sourcing-Closeouts-Made-Easy-at-CloseoutCentral.com
CloseoutCentral.com is the web's premier location for buyers looking for the latest closeout offerings from America's leading closeout and liquidation sources.

12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

09/01/2008 - Product Preview: Small Electronics & E-Games
Welcome to September, the time when the hunt for the hottest holiday electronics gifts starts to rev up.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search marketing and consulting firm.