Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ECOMMERCE arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using MOBILE phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.

02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to MOBILE commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

01/01/2013 - New Year, New ECOMMERCE System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ECOMMERCE system worthy of your business. To see if your ECOMMERCE platform passes the test, ask yourself the following questions:

01/01/2013 - ECOMMERCE in 2015
yStats.com and MarketLine, two data collection firms, have released their preliminary predictions, based on figures gathered from studies conducted from 2010 to the present, for ECOMMERCE earnings through 2015. The world business-to-consumer ECOMMERCE industry generated between $400 and $600 billion in 2010, according to the report. Based on the growth involved in reaching those numbers, the market is expected to generate between $700 and $950 billion in 2015.

01/01/2013 - Cyber Monday Shatters MOBILE Records
MOBILE commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a MOBILE experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ECOMMERCE sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.

12/01/2012 - ECOMMERCE Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ECOMMERCE strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ECOMMERCE site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ECOMMERCE software must provide for you to effectively sell your products online.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ECOMMERCE businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

09/01/2012 - ECOMMERCE Essentials to Grow Your Business
Efficient ECOMMERCE platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

09/01/2012 - Small Businesses Eye Big Sites
A study recently completed by Vendio, a multichannel ECOMMERCE solutions company, found that small and mid-sized online retailers are highly confident in the future of ECOMMERCE.

08/01/2012 - Tablets Trump Smartphones
Retailers tend to lump tablets and smartphones into the same category called "MOBILE," but that might not be wise, according to the results of a new study by online marketing technology company Monetate.

08/01/2012 - MOBILE Online Transactions
Online shopping cart abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ECOMMERCE, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for friends.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

04/01/2012 - Apple Rocks ECOMMERCE
ECOMMERCE providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Staples Expands ECOMMERCE
Staples, the world's second largest ECOMMERCE company, has announced that it will open an ECOMMERCE Innovation Center in Kendall Square in Cambridge, MA, near its Boston headquarters, in May.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

02/01/2012 - MOBILE Cyber Monday
Online spending reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore.

02/01/2012 - Big Spending Tablet Users
According to Mashable.com, 20 percent of all MOBILE ECOMMERCE sales currently come from tablets, nearly two thirds of tablet owners have purchased goods via their device, and more than 56 percent have downloaded shopping related applications.

01/01/2012 - MOBILE Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion MOBILE subscriptions, about 77 percent of the total population.

12/01/2011 - MOBILE App Sales Rising
According to IT market research group Gartner, companies will generate half of their web sales via social media and MOBILE applications by 2015.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ECOMMERCE solution for big box retailers as well as medium and small retailers.

07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

03/01/2011 - More Retailers Move To ECOMMERCE
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.

01/01/2011 - Moving To MOBILE ECOMMERCE
Converging trend lines show that the importance of MOBILE computing and smartphone shopping is beginning to be seen on the retail front.

12/01/2010 - MOBILE Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to MOBILE commerce.

12/01/2010 - Top Holiday Trends Have ECOMMERCE Implications
The National Retail Federation recently released a list of top holiday trends, based on its holiday retail forecast.

07/01/2010 - The iPad and eComerce
The latest and greatest gadget from Apple has the potential to transform the online shopping experience, ECOMMERCE experts say.

03/01/2010 - ShopNBC & MOBILE ECOMMERCE
A giant of electronic retailing, ShopNBC has officially launched its new MOBILE ECOMMERCE capabilities, as well as the second version of its iPhone application.

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

11/01/2009 - What Makes Web Retail Tick
Calling ECOMMERCE, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right.

11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

06/01/2008 - India Retailer Targets U.S.
India's largest retailer is targeting Indian consumers in America.

02/01/2008 - Boomers' Web Use Rising
Older Americans, from baby boomers to those over 60, are becoming a more significant Internet target market, according to a new study by eMarketer.com.

06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.

04/01/2007 - Jewelry Sparkles on the Web
The jewelry business is much like a diamond: There are so many micro niches and interesting products, this industry appears at least slightly different, whenever you look at it from another angle.

03/01/2007 - Email Personalization
Just 10 percent of email marketers individualize all aspects of their email campaigns.

02/01/2007 - Dawn of mCommerce
Multi-channel marketing adds another channel: mCommerce, which is shopping on MOBILE phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.