Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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04/01/2013 - Keep Bugs at Bay
No one likes to have their personal space invaded by mosquitos, gnats, flies and no-see-ums, and consumers are looking for ways to safely protect themselves and their families from these annoying pests without the use of messy, and often toxic, bug sprays. Retailers who incorporate Bandz and Spotz, DEET-free, citronella-infused insect repellent products from Mosquitno, LLC, into their product offerings, can help consumers keep bugs away as well as enjoy the profits these impulse buys bring to their bottom lines.

04/01/2013 - Start a Business with Drop Shipping
The idea of selling products without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.

03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.

03/01/2013 - A Message from the CEO
This year marks our 25th anniversary serving the wholesale and retail merchandise industry, and I want to thank you for choosing us to help you grow your business. It is an honor to bring you the news, business insights and, most importantly, new product information you need to succeed. Throughout the years, our motto has been to under promise and over deliver, and we are dedicated to connecting reputable wholesalers with the most active buying audience across all venues.

01/16/2013 - GoliathFalls.com Launches, Supercharges the Buy Local Movement
New site is dedicated to promoting locally owned independent businesses nationwide.

01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

12/01/2012 - USPS Hike in 2013
The U.S. Postal Service has announced it will raise postage rates on January 27, 2013, pending REVIEW by the Postal Regulatory Commission (PRC). Priority Mail service will increase overall an average of 6.3 percent, and retail prices will increase an average of nine percent.

11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.

09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

09/01/2012 - Wrap the Holidays in Fun, Flirty Accessories
Colorful, unique accessories make great holiday gifts, especially when they offer retailers outstanding profit margins. Some of the hottest new merchandise this season includes versatile hand cut scarves, shiny hair products and twinkling rhinestone jewelry, and jingle jangle hip scarves, all of which dress up anyone's bottom line.

08/01/2012 - Consumers Demand Simple Site Navigation and REVIEWS
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Peer-to-Peer REVIEWS
When it comes to making a buying decision, nothing can be more important in closing the sale than customer REVIEWS. A form of social proof, non-biased peer-to-peer REVIEWS are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and REVIEWS.

04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.

04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.

12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

07/01/2011 - SEO Tips for Electronic Retailers
Search engine optimization goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

01/01/2011 - Bad REVIEW? No Boost for You!
Ecommerce retailers will now need to be more careful about managing their online reputations.

12/01/2010 - Online Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to online fraud.

11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.

09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and marketing mix.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

01/01/2010 - Small Electronics REVIEW
Trying to recapture some "Ho-ho-ho," from this past holiday season, as opposed to the "No, no, no," that characterized most of 2009.

10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.

10/01/2009 - Swine Flu Strategy
The timeworn adage: plan for the worst and hope for the best, applies to retailers as they head into flu season, which unfortunately coincides with their busiest season of the year.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

08/01/2009 - High Margins For Kiosk Success
Because carts and kiosks necessarily contain a limited variety of product, it is not only important that products sell through at a rapid pace, but also that each sale garners the vendor a healthy profit margin.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

06/01/2009 - Finding the Wholesale Products You Need
In the early days of WholesaleCentral.com, buyers were constantly asking us where they could find specific products.

05/01/2009 - Fighting Payment Fraud
Online retailers of all sizes fight web payment fraud by manual REVIEW.

05/01/2009 - Controlling and Reducing Fulfillment Costs
We all know we're in a tough business climate.

04/01/2009 - Website Pays Shoppers
A new social product networking website allows shoppers to earn cash by recommending top products.